Birthdays are personalised occasions but certainly not with philanthropist and chief executive officer of Susan Chanel Beauty, Susan Esisi.
Susan Esisi commemorated her birthday on July 27, 2022, however, characteristically of the charitable Susan, she ensured that the poor and vulnerable in the society shared in the joy of the day.
The Cross River-born cosmetologist is an embodiment of generosity, as she regularly conducts charity outreaches in random communities across Lagos State.
The beautiful Susan Chanel Beauty founder has been sighted on several occasions with her team distributing food items to the hungry on the streets of the state.
It is not so difficult to describe Susan Esisi, and an adjective that would sufficiently suffice in describing the University of Lagos graduate is “a women with a large heart.”
She had disclosed her determination that no individual around her will go hungry, and she is living up to the vow.
Asides feeding the poor, the generous businesswoman on a monthly basis, hands out raw food items such as rice, yam, potatoes, tomatoes, bean, garri, among others, to those who need them.
The skin care and beauty expert whose products are constantly on high demand across Nigeria, Africa and around the world with established distribution channels, has explained that apart from top-notch services, teaching out to the poor is one of core values of her company, considering her humble beginning.
The enviable and successful amazon behind Susan Chanel Beauty also embarks on regular empowerment for women in businesses and pays school fees of orphans.
“It shouldn’t come as surprise to anyone who has followed my trajectory way back from my days of humble beginning. Giving to the needy is part and parcel of who I am because that was how I was brought up. Aside from donations to orphanages and charitable causes,” she had said while explaining the secret behind her love for the underprivileged.
“At the end of every month or at most once in two months, I usually try to put a smile on the face of those suffering from hunger.
“Businesses do not exist in a vacuum. They thrive because of people. They are driven by people, and their success is dependent on people. Therefore, a company’s policy and philosophy should encompass helping people, specifically the less privileged,” she added.
On the occasion of her birthday, the delectable UNILAG alumni gave out food items, with the Outreach tagged, “Birthday Food Outreach,” which held at the Opebi area of Ikeja, Lagos State.
“For my birthday food outreach. I’ll be giving these out to who needs food. And the sharing would be in Lagos, Opebi, Ikeja. We are giving out rice, beans, Garri, sweet potato, vegetable oil, chicken maggi, tomato paste, as I clock a year.
“This is a token to show all my customers how far your purchases have gone, your purchases made this possible, without you there will be no aggressive marketer,” she said in a video posted on her Instagram handle.
And what she has received in return has been nothing short of blessings, which do not come as a surprise.
The founder of Susan Chanel Beauty unveiled her new mansion “in the most expensive neighbourhoòd in Lagos” to mark the birthday.