TAJBank Limited, Nigeria’s leading non-interest banking services provider has announced Osita Iheme popularly known as Pawpaw and Saratu Daso as brand ambassadors in furtherance of its marketing strategies to popularise its techno-powered innovative products and services in the grassroots and deepen financial inclusion in the country.
Speaking at the occasion of the unveiling at the bank’s headquarters in Abuja, the Managing-director and Chief Executive Officer, Mr Hamid Joda also listed Uzee Usman, Aisha Falke (Northern Hibiscus) and Hauwa Jalilah as brand influencers of the bank.
According to him, the emergence of the ambassadors and influencers followed a rigorous selection process by a brand expert team constituted by the bank’s management.
He explained that the initiative was based on the customer-oriented business philosophy of TAJBank and aimed at leveraging the brand ambassadors and influencers’ selfless services and commitment to poverty alleviation in the grassroots and to take the bank customer-focused services story to millions of under-served and unbanked people across the nooks and crannies of the country.
He said: “Today’s event is epochal in our efforts to tell Nigerians and the global community that TAJBank is determined to serve them better and bringing joy to as many as are ready to bank with us, as you can see, these brand ambassadors and influencers have carved a niche for themselves as highly responsible players in the movie industry over the years.
By their actions, they are people-oriented and socially responsible, especially through their financial and other supports to the needy in the society. This aligns with the corporate philosophy of TAJBank, which is to care for the needy through interest-free innovative products and services”.
In his remarks, one of the Brand Ambassadors, Osita Iheme, said he was very proud to join TAJBank in its “commitment to poverty alleviation in the country, particularly at a time more and more Nigerians are being pushed into poverty trap”.
Also, Aisha Falke, who is one of the newly announced three influencers of the non-interest lender, told journalists at the sidelines of the event that “I am so proud to have emerged as one TAJBank’s Influencers today. Let me assure the management that I will do my best to take the bank’s mantra”.
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