Telecom Firms Expand Infrastructure, Digital Platforms Amid Market Competition

Telecommunications operators are increasing investments in network infrastructure, digital platforms, and customer experience as competition intensifies in Nigeria’s telecom sector.

According to a telecom operator, Henry Ojo, the strategy reflects operators’ efforts to improve service quality, retain subscribers, and strengthen distribution networks amid rising data consumption and growing demand for reliable connectivity.

According to him, dealer networks remain central to subscriber acquisition, SIM registration, device distribution, and after-sales support, despite the expansion of digital self-service platforms. He said, “At the same time, operators are increasingly deploying artificial intelligence, customer loyalty programmes, and value-added digital services to improve customer engagement and encourage higher data usage.”

Against this backdrop, telecommunications operator Globacom has announced new investments in customer experience initiatives, including an artificial intelligence-powered customer support platform and expanded digital services, as part of efforts to strengthen its nationwide distribution network.

Speaking at a dealer engagement event in Lagos, Globacom’s Cluster head, Lagos 2, Abdul Rasaq Ande, said the company would continue investing in network infrastructure and next-generation technologies to meet the increasing demand for connectivity and digital services.

According to him, the operator plans to expand its network infrastructure while strengthening collaboration with its dealer network to support business growth.

The company also highlighted its recently introduced “More Data More Value” offer, which provides subscribers with additional data benefits based on their spending, as well as Gloria, an AI-powered voice assistant integrated into the Glo Café platform to provide customer support in six languages.

The company recognised 115 dealers with cash prizes, vehicles, and other incentives for their contributions to its sales and distribution network.

Speaking on behalf of the recipients, the managing director of Demmy Global Resources, Ademola Akinlabi, and Alhaji Yusuf Yahaya of Lambadaya Stores said the recognition would encourage dealers to deepen market penetration and improve service delivery.