Terra Seasoning Cube, one of Nigeria’s leading household brands, has hosted the Big Brother Naija Season 10 housemates at the Tropical General Investments (TGI) Group office in Lagos.
According to the brand, the visit, which featured Team Unwrap Joy — winners of the Terra Task Night, including the season’s overall winner, Imisioluwa — was part of a post-show engagement aimed at extending the partnership between Terra and the Big Brother Naija platform beyond the screen.
According to the company, the event also marked the beginning of a broader Corporate Social Responsibility (CSR) initiative designed to inspire the housemates to identify social issues within their communities and develop impact projects that align with Terra’s philosophy of spreading joy.
The housemates were given a guided tour of the brand’s operations and interacted with members of the TGI team in a session streamed live on Instagram. Fans of the show joined the event online to share their excitement. During the visit, one of the housemates, Soso, commended the brand, noting that she enjoyed using Terra’s seasoning cubes to prepare meals during their stay in the Big Brother house.
Speaking during the event, the chief marketing officer of TGI Group, Probal Bhattacharya, said the partnership with Big Brother Naija reflects Terra’s commitment to connecting with consumers through shared experiences.
“Big Brother Naija has become a powerful platform where culture, conversation, and community converge. For Terra, a consumer-centric brand that thrives on everyday connection, this partnership was about meeting our consumers where they are, engaging with them in their moments of joy, and strengthening that bond beyond the show,” Bhattacharya said.
He added that the continued engagement with the housemates demonstrates the brand’s belief that true relationships with consumers extend beyond the show, evolving to create lasting connections.
