Terra Seasoning Cube, a popular brand under TGI Group, has announced the selection of its highly anticipated Unwrap Smiles Squad—a group of five passionate individuals chosen to lead acts of kindness within their communities.
The company stated that Terra Cube captured hearts nationwide last year with its Unwrap Your Smile campaign where a woman was given a store makeover.
According to the company, “At the time many thought that was the high point but true to form the brand continues to raise the bar. The Unwrap Smiles Squad campaign launched with a nationwide call for entries inviting people to share how they would spread joy and smiles in their cities. The response was nothing short of remarkable. Hundreds of thoughtful inspiring entries poured in revealing a country rich in empathy generosity and the enduring belief that small acts can spark lasting impact. Following a rigorous review and selection process five outstanding change-makers have emerged each representing their city and community across the country.”
Terra Cube brand ambassador Chioma Akpotha took to her social media to congratulate the newly selected squad members. She said, “Welcome to the League of Joy Spreaders the League of Smile Givers the Good Vibe Only Champions. I’m so proud of you all. Let’s get ready to unwrap smiles together.”
Chief marketing officer TGI Group Probal Bhattacharya shared his excitement about the initiative stating,
“We believe brands have a responsibility beyond their products. We exist to serve communities connect people and uplift lives. The Terra Unwrap Smiles Squad represents that spirit showing how meaningful initiatives can have major impacts and unwrap smiles across communities.”
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