Terra Seasoning Cube’s recently launched campaign, “Unwrap Joy, Unleash Taste,” has been honoured with the prestigious “Best Marketing Campaign of the Year 2023” Award at the recently concluded Marketing Edge Brands and Advertising Excellence Award 2023.
Disclosing this in a statement, Tropical General Investments (TGI) Group, makers of terra seasoning cube, said the prestigious recognition underscores the brand’s remarkable creative marketing prowess, innovation, impact, and its profound connection with consumers through this groundbreaking campaign.
Also, according to the organizers of the Marketing Edge Brands and Advertising Excellence Award 2023, the award is a recognition and celebration of the brand’s odyssey to becoming one of the most sought-after seasoning cubes in the Nigerian market.
“The Terra Seasoning Cube ‘Unwrap Joy, Unleash Taste’ campaign seamlessly combines innovation, compelling storytelling, a profound understanding of its audience and an effective multi-channel integration, guaranteeing engagement that transcends boundaries and resulted in an unprecedented success story,” he said
Probal Bhattacharya, Chief Marketing Officer, TGI Group, upon receiving the awards, stated that he was immensely proud to receive the ‘Best Marketing Campaign of the Year’ award for Terra Seasoning Cubes Campaign.
