The Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, Ojaja II has described the launch of Tingo Cola and Tingo Electric energy drink as a pride to Africa as well as to uphold local content principles and compete locally with other exportable brands.
Ooni gave the remark at an exclusive launch event, which was attended by captains of industry, media executives, senior government officials and traditional chiefs at Tingo Place in Lagos while he congratulated Tingo BV Plc, makers of the beverages, on reaching a significant milestone for black-owned businesses.
The Ooni, who served as the official host of the launch, noted that both Tingo Cola and Tingo Electric uphold local content principles, adding that about 80 and 85 per cent of the ingredients are locally sourced and manufactured in Nigeria.
He added that the brand will compete locally with other exportable products that will meet any international standards across global markets in the world.
While underscoring the fruitful collaboration that made these products possible, founder of Tingo Foods, Dozi Mmobuosi, added that, “Tingo Cola and Tingo Electric represent not only a triumph of innovation but also a celebration of Nigerian ingenuity,” adding that the team was “proud to showcase these exceptional beverages to the world and are deeply grateful for the support of His Imperial Majesty, Ooni Adeyeye Enitan Ogunwusi, Ojaja II, and all our esteemed guests.”
Mmobuosi also hailed the plan by Tingo BV to distribute its products through Ojaja Malls, which is presently in two major cities and expanding to Lagos, Abuja and Port Harcourt as well as online platforms.
Ooni, who is the chairman of Tingo BV Plc, declared his staunch support for the Tingo drinks as the brand’s ‘number one ambassador’ while promising to guard it towards success.
The Tingo range of beverages will subsequently include more flavours, according to Tingo BV Plc, even as its varieties include; Tingo Electra energy drink, Tingo Twist, Tingo Booze, Ojaja Bitters, and Ojaja Herbal Drinks, among others.
