Advertising Coy, LightInc, also known as Lightstaff Solutions LTD, with operations in Nigeria and the United States of America(USA) has rebranded its company’s logo in a move to mark a paradigm shift in Nigeria’s advertising ecosystem with spark of innovation, discoveries and creative brilliance in the advertising landscape.
The company mentioned that the transformative Logo is a spark of innovation as it promises to stand out to help brands create distinctive ideas as it redesigns its logo, signalling a transformative journey beyond being a conventional advertising agency.
The new emblem reflects LightInc’s commitment to creativity, innovation, and client success. This approach will further enable it to cut through the noise, establish differentiation, and forge meaningful connections with consumers in today’s competitive marketplace.
Elaborating on the symbolism of the rebranded logo, CEO/creative director, Olawale Sanusi stated that, “Our new emblem encapsulates our values and vision, narrating a tale of growth, adaptability, and relevance in a swiftly changing industry.
We’re not just illuminating brands; we’re illuminating the future of advertising.”
The redesigned logo features a graphical representation or symbol that conveys illumination, brightness, and clarity. Incorporating a design element, the Light Ray, symbolises innovation, enlightenment, and creativity, adding that, the light-themed imagery communicates a positive and forward-thinking brand image, emphasising innovation and guidance.
This strategic rebranding positions LightInc. to continue its journey of lighting up the advertising landscape with creativity and unwavering commitment to clients. The agency’s willingness to adapt and embrace change is evident, ensuring it remains at the forefront of the dynamic advertising industry.
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