UBA Partners Lions Group, Wakanow On Exclusive Offers For ‘Detty Side’ Campaign

United Bank for Africa (UBA), has announced its partnership with the Lions Group, an entertainment and lifestyle company as well as Wakanow, to deliver exclusive benefits to customers and Nigerians as part of its ‘Welcome to the Detty Side’ festive campaign.

According to the bank, the collaboration, which will offer premium entertainment experiences throughout the festive season, is designed to provide unrivalled value to customers and visitors coming in from overseas.

The bank explained that both UBA customers and intending clients will be able to seamlessly access all offers by simply obtaining the UBA Red Pass, which serves as the official access card for the entire Detty Side campaign.

Speaking during the signing of the Memorandum of Understanding (MoU), group head, Marketing & Corporate Communications, Alero Ladipo, emphasised the bank’s commitment towards rewarding its customers with unique and memorable experiences, noting that UBA is always seeking innovative ways to add unequalled value to our customers at all times, especially during key moments of celebration like the festive season.

“Our partnership with the prestigious Lions Group allows us to give them premium value at a time most needed, by granting our customers, and would-be customers exclusive access to some of the most sought-after beach destinations and concerts in Lagos. The UBA Red Pass is your key to unlocking a truly memorable ‘Detty December for all’, and we are excited to offer these fantastic discounts plus cashback rewards.”

Vice President, Strategy and Growth, Lions Group Africa, Adebayo Abe, commenting said “At Lions Group, we are relentlessly committed to deepening value for our customers, through innovative and secure digital payment solutions that guarantee unmatched satisfaction for Nigerians particularly during this yuletide when Nigerians in diaspora are looking to have an unforgettable Detty December experience when they return. With UBA, we did not need to look far as we found in them the best suited partner to achieve our goals, especially with the Red Pass.

Abe furthered that the “UBA Red Pass is a sure win for us, imbued with endless possibilities that will help connect all seamlessly, by granting our customers, exclusive access to some of the best destinations and concerts in Lagos. we are excited to offer these fantastic discounts plus cashback rewards.”

Also speaking, vice president, Wakanow, Gbolahan Salami, added that the partnership with a dependable bank like UBA is one that we are excited about as it will create an effective medium where we are able to reach a greater number of people and serve them seamlessly. “Our commitment without a doubt is to reward and pamper customers as well as ensure that they are treated to an invaluable experience inclusive of great deals during this period.

The partnership with Lions Group and Wakanow offers major benefits for UBA Red Pass holders that include, a 25 per cent discount on access fees to Lions Group’s premium beach destinations, including Wave Beach, Kyma Beach, and Athena Beach plus five per cent cashback on purchases of concert tickets for major December shows such as Kizz Daniel Live, Fireboy Live, Dance With Poco Lee, and other Lions Group events, when tickets are bought via the Detty Side website.