Ubongo, Africa’s edutainment organisation, has launched its new show, ‘Nuzo and Namia’ to encourage learning through play, promote inclusivity, and raise awareness about neurodiversity across the continent.
Neurodiversity recognises that individuals perceive and engage with the world in diverse ways, acknowledging that there is no singular correct way of thinking, learning, or behaving.
Ubongo believed that every child has a unique way of learning and that no child should be left behind in education. With this vision in mind, Ubongo embarked on a journey to create a new show that focuses on the diverse ways in which children can learn while emphasising the universal language of play.
Director of Communications and Development, Ubongo, Iman Lipumba said: “we have partnered with the LEGO Foundation, a global leader in children’s play and learning, to develop a groundbreaking early learning program specifically designed for, and with, African children aged six to nine that celebrates different ways of thinking and learning.
“This partnership has provided us with invaluable insights and expertise that have directly shaped our approach to curricula, pedagogy, content creation, and product design across all of our programs.”
Through this transformative collaboration, Ubongo stated that, it is committed to equipping every African child with the necessary support to thrive, saying that our organisational goal is to become the leading inclusive, play-based edutainment producer in Africa, improving engagement, learning experiences, and outcomes for all audiences, including neurodivergent children.
“Additionally, Ubongo aims to increase awareness of Autism, ADHD, and the benefits of Learning Through Play among millions of African families,” the company said.
Lipumba added that, “the launch of Nuzo and Namia marks a significant milestone in our journey to revolutionize education and create engaging, inclusive content that resonates with diverse learners. We plan to adapt the show to over 12 languages to ensure accessibility for audiences with different linguistic backgrounds and learning styles.”
Also, the country manager, Ubongo Nigeria, Olatayo Olaniyan noted that, Neurodiversity is not a new thing, but it has just been newly recognised and this is what we want to be a part of. We want to be a part of raising awareness of neuro divergence.
He said that “we are of the view that no child should be left behind and this is what we are doing with our support and our building into our content, inclusion and inclusivity meaning no child should be left behind irrespective of how the child learns, irrespective of how the child thinks or how the child’s brain works.”
He mentioned that. “We have a huge foundational literacy and numeracy gap challenge in Nigeria and generally in Africa and this show is very heavy on literacy. We are happy to be launching the show to the Nigerian market.”
As a pan-African, non-profit social enterprise, Ubongo Edutainment significantly improves school readiness, learning outcomes, and promotes social and behavioral change communication for kids and their caregivers.
