Varsity Don Seeks Media Platforms’ Support For Taraba Farmers

A Mass Communication lecturer at the Taraba State University, Jalingo, Dr Stephen Victor Gana, has called for the integration of media platforms into agricultural activities to enhance farmers’ productivity in Taraba State.

Gana, in an interview with newsmen, explained that the advocacy was borne out of his three-year PhD research at Glorious Vision University, Ogwa, in Edo State.

The university don said integrating digital and traditional media into agricultural development practices would improve the speed, reach and effectiveness of information dissemination among farmers.

“The integration of media platforms into agricultural practice will enhance farmers’ productivity. It will improve the speed, reach and effectiveness of agricultural information dissemination among farmers in Taraba State,” he said.

He noted that his research was motivated by the concerns over persistent communication gaps between government agricultural agencies and farmers, particularly at the grassroots level.

According to him, the study examined why many well-intentioned agricultural programmes and policies in the state often fail to achieve long-term impact.

Dr Gana revealed his findings, which identified weak, poorly coordinated communication strategies as major barriers to effective information flow, leaving many farmers disengaged and excluded from decision-making processes.

He advocated a sustainable, farmer-centered strategic communication framework that combines traditional channels such as radio, extension services and community meetings with modern digital tools to support farming activities.