The global hair wig market is witnessing remarkable growth, fueled by a rising demand for high-quality, natural-looking wigs. From fashion enthusiasts to individuals managing medical conditions, the appeal of wigs has broadened significantly.
Although there are large-scale manufacturers, the demand for custom, handmade wigs presents a lucrative opportunity for those with talent and passion in this craft. Custom-made wigs offer unique options that cater to individual preferences, making them a profitable business venture for aspiring entrepreneurs.
For Samiat Akinbolu, a young entrepreneur, it was unexpected that her passion for hair could evolve into a profitable business. However, with the increasing demand for high-quality wigs, she recognized the opportunity in custom-made wigs.
Launching a wig-making business does require some initial investment, particularly in equipment and materials. Key tools include a mannequin head, which is essential for styling and constructing wigs.
Additionally, wig caps serve as a foundation, while needles and thread are necessary for sewing wefts or bundles of hair onto the caps. Ventilating needles are used for hand-tying individual strands onto lace wigs, and the choice of hair—whether synthetic or human—plays a crucial role.
Styling tools like combs, flat irons, and curlers are also vital for customization. While synthetic hair is more affordable, many premium customers prefer human hair wigs for their versatility and durability. The quality of the hair is essential for creating attractive and long-lasting wigs.
To produce high-quality wigs, it’s essential to learn various construction techniques. This includes using a sewing machine to attach hair to the wig cap, as well as hand-tying or ventilating, which is a more intricate and time-consuming method that results in natural-looking lace front wigs.
For homemade wigs, customisation and styling are crucial. This process involves cutting, coloring, and styling the wigs to match individual customer preferences. Fortunately, these skills can be developed through online tutorials, formal training courses, or by practicing and experimenting.
Akinbolu noted that, she had always been fascinated by hair and its transformative power, saying, “after experimenting with various styles and techniques, I began crafting wigs for friends and family. I sourced high-quality human hair from trusted suppliers and honed my craft. Social media platforms became my storefront, showcasing stunning before-and-after transformation.
“Consistency is essential, in order to make customers identify with my brand. I make use of social media platforms like WhatsApp, Facebook, Instagram etc for advertisements and it requires a lot of hard work and consistency.
“Wigs are in different types such as human hair, blend and bone straight. Each types has categories, Human hair has Single Double Drawn, Double Drawn and Single Drawn. Bone straight categories include Chinese bone straight etc.
“Most times, I ventilate my wigs for longevity of the wig. Wigs can be purchased directly from the wig factory. When customers requests for wigs in large quantity sometimes I make it myself. For starter, it is advisable to buy from reliable vendors and resell. As you grow one can begin to purchase directly from wig factories.”
Profitability
Hair wig business is very profitable, especially, among youngster in higher institutions.
As a vendor, I can purchase a wig for N10,000 and sell for N25,000 with shipping fee added. There are different challenges faced in hair wig business, for example wigs can be handled carelessly by delivery services.
“In hair wig business, quality and authenticity are paramount. Building relationships with suppliers is crucial. Social media marketing is key. My goal is to establish a global brand, empowering individuals to embrace their beauty. My hair wig business has generated a steady income, allowing me to, Pay off debts and build my financial capacity.
“Helping others feel confident and beautiful is the greatest reward. I’ve discovered a sense of purpose, merging passion and profit. My advice to aspiring entrepreneurs who wants to start hair wig business should, Identify your niche, Research and invest wisely.Stay authentic and customer-focused,” she pointed out.
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