Vitafoam’s CEO Bags Multiple Awards For Excellence

Group managing director and chief executive officer of Vitafoam Nigeria Plc, Taiwo Adeniyi has been crowned the CEO of the year-Manufacturing, by Africa Safety Award for Excellence (AfriSAFE).

The Award, described by market watchers as the Grammy Award for manufacturers, celebrates outstanding individuals and organisations who have demonstrated total commitment to Quality, Safety, Community Social Responsibility (CSR) Projects and strong Sustainability Initiatives.

The Award, the fifth in the series, recorded 18,716 entries, of which only 105 were shortlisted across five African Countries. Adeniyi towered above his peers in all the adjudged metrics.

Besides, Adeniyi had earlier clinched the Africa’s Manufacturing (Mattress/Foam) Brand CEO of the Year at the Africa Brand CEO Awards 2023, while Vitafoam, a frontline manufacturer of rigid foams and other household materials, under Adeniyi, had also won the Iconic Mattress Brand of the Year at the Brandcom Awards 2023.

In a statement co-signed by the publisher, brand communicator and convener, Brandcom Awards and project coordinator, Brandcom Awards, Mr. Joshua Ajayi and Jeremiah Agada respectively, said “the virtues of Vitafoam that placed the Company ahead of the curve are explained.

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“Amongst all other nominated manufacturing companies, our distinguished panel of assessors made up of experts and seasoned marketing and communications professionals came to the conclusion that VITAFOAM stood head above shoulders among others in this category to emerge winner, considering that it has consistently delivered high-quality mattresses, captured the trust of consumers, and played a pivotal role in shaping the mattress market. It showcases the brand’s enduring legacy, commitment to sleep comfort and innovation, and its ability to meet or exceed industry standards,” he stressed.

Market watchers noted that Vitafoam under the leadership of Adeniyi had consistently sustained a high level of profitability and generous dividend policy.

Appraising Vitafoam’s trajectory of topnotch performance at 60 last year, Adeniyi provided a clue that defines the company’s competitive edge, saying “we offer a vast array of high and superior quality products that present the customers with multiple unique choices.

“We do not benchmark ourselves with what is available in the market. We benchmark ourselves with global standards and what global standards say is that your product must be fit for a purpose. Customer-centricity is at the centre of our operations,” he said.

He added that “the sustained growth and good performance from the company is predicated on customer centric operations, focused on quality from the viewpoint of our customers. In Vitafoam, our investment in state-of-the-art Technology and people have been the driving force.”