WAW Makes List Of 100 Brands Transforming Africa

Peace Legend Awards, an apex event focused organisation, has recognised the WAW brand as one of the 100 brands transforming Africa, based on its continuous impact and investment in improving the continent.

WAW detergent, from the stable of Henkel Nigeria, is a unique, bold multipurpose laundry care brand that leaves laundry smelling fresh and amazingly clean, which is why it is called ‘the WAW Effect’. Over the years, the brand has taken deliberate steps in supporting young talents in their development, giving them the extra confidence boost to be amazing in their chosen parts.

Peace Legend Awards is an apex event, focused on rewarding, acknowledging and celebrating great personalities and brands who have helped to shape and build the new African narrative. Also, brands that promote peace, create employment, and support the sparse development of SMEs, while encouraging future entrepreneurs.

Public relations officer, Peace Legend Awards, Ms Phebe Austin said the Peace Legend team has, over time, studied WAW and its incredible efforts in youth talent developments in Nigeria. The team, therefore, unanimously agreed that the brand deserves an award for its youth-focused activities.

In response, chairman/managing director, Henkel Nigeria, Rajat Kapur, thanked the management of Peace Legend Awards for finding WAW brand worthy of the recognition. He said the brand would not rest on oars but would continue to support and celebrate young talents in Nigeria, especially the vibrant youths for their boldness, unique talents, resilience and can-do spirit.

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“We are indeed grateful for this recognition, and we do not take this for granted. This award is a challenge for us to keep building on the standards of the brand.”

“As a specially formulated laundry and homecare product, WAW has grown a bond between women and self-care in terms of cleanliness and the confidence it brings. It combines the premium German expertise with the richest Nigerian knowledge to provide the best quality products to Nigerian consumers who care about their laundry and house,” he said.

WAW was one of the official sponsors of this year’s Most Beautiful Girl in Nigeria (MBGN) beauty pageant, which saw the emergence of one the contestant, Grace Yakubu, as its brand ambassador, also known as Miss WAW.

In a related development, the MGBN team held a post-event press conference at Henkel’s Lagos office, where they appreciated the producer and management of WAW for the sponsorship of the glamourous event. They came in company of the five new beauty queens; Miss World-Nigeria, Miss Universe-Nigeria, Miss Tourism, Miss Supranational, and Miss ECOWAS. The queens recounted their ‘WAW Experiences’ during their stay in the MBGN camp, saying that WAW made this year’s edition of MBGN a memorable one.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Henkel holds leading positions in many markets and categories around the world.