The Creative Director of Ojaysmiles Palace, Ruth Ojone Amanyi has said that her fashion brand almost succumb to challenges at some points in their journey into the fashion industry.
Speaking to the media at her office on Friday, Ojone narrated how nonchalant attitudes of some staff and unfavorable government policies have been their major setback this year and almost forced them out of the business. She said some staff are fond of vandalizing sewing materials as well as lack of maintenance culture.
Howeever, through commitment to customer satisfaction, the fashion brand has been able to conquer all challenges and stood its grand in the world fashion.
Peeping into how the business started, Ojone said Ojaysmiles Palace emerged onto the fashion scene in 2019, led by her. “Today, the establishment has existed for four years and that stands as a testament to the power of dreams, redefining style, and crafting garments that are natural and unique,” she said.
According to her, from its inception, the palace has carved a niche for itself by setting trends rather than following them. The said her beauty home specializes in both male and female wears spans a spectrum of options – from the personalized luxury of Bespoke and the effortless charm of Ready to Wear garments to the timeless allure of Bridals and the richly cultural Aso-ebi ensembles.
As Ojaysmiles Palace reaches its fourth year, it has embarked on a new chapter of its journey. Building on its local success, the fashion brand has begun exporting its products to select African and European countries. This expansion is a testament to the brand’s growing influence and the universal appeal of its designs.
Amid the celebration of Ojaysmiles Palace’s four-year journey, Amanyi has taken the opportunity to emphasize the importance of supporting locally made garments. As the brand continues to expand its reach internationally, Amanyi believes that Nigerians should take pride in embracing their own fashion talents and creations. She encourages her fellow Nigerians to recognize the quality and creativity within their own borders, promoting a culture of patronizing locally made garments that tell stories of heritage and individuality.
