Organisers of the National Quality Awards has said that Terra Seasoning Cube deserves to win the outstanding brand award in the seasoning category because of the way consumers have easily and quickly warmed up to it.
Executive director of Allied Integrated Promotions Management Limited, organizers of the National Quality Awards, Obinna Ndukwe, stated that the practice is to conduct surveys on different product categories in the market and Terra Seasoning Cube stunned the organisers with its consumers’ acceptance.
“For us, it was remarkable in the sense that a product that was barely four years old in the market had performed so creditably in the annals of our yearly surveys. The surveys are conducted using actual product users as respondents
“Consumers told us they liked the fact that Terra Seasoning Cube was readily available, easy to crumble, in addition to its unique taste, exciting aroma and flavour. We also learnt that consumers were impressed with the brands variants of chicken, beef, shrimp and Jollof, thus giving them a gamut of options to choose from,” he said.
Group executive director, TGI, Deepanjan Roy, while expressing his gratitude for the award and recognition stated that it is a testimony to the high quality of products associated with the company, a major factor that has endeared it to the Nigerian consumers. He also noted that the award validates the company’s resolve to ensure that Terra Seasoning Cube continues to be admired for its unique taste, exciting aroma and flavour.
ly humbled by this award”, Roy said. “For us at TGI Group, it is a privilege not just to maintain the quality that has made Terra Seasoning Cube the number one choice of consumers in 2022, but to work harder to ensure we maintain the quality and standard that would continually make the brand the first choice of consumers.”
Chief marketing officer, TGI Group, Probal Bhattacharya, said the award of Outstanding Seasoning Cube Brand of the Year given to Terra Seasoning Cube would further motivate the organisation to strive for excellence in the foreseeable future. He expressed delight at consumers’ ever-growing preference for the brand, a development that is indicative of the fact that Terra Seasoning Cube packs in that special magic that makes food cooked with it so very special.