Foremost indigenous Gaming Group, YangaGames Technologies Limited, has unveiled top fast rising influencers Nedu and SimiDrey as Brand Ambassadors in a series of activities leading up to the official launch of their new disruptive mobile friendly lotto platform, YangaLotto.
YangaGames Technologies Limited is also the operators of many sub-brands like YangaSport, YangaWin and the soon to be launched YangaLotto.
Speaking during the Brand Ambassadors unveiling ceremony in Lagos, the executive chairman, Yanga Games Technologies, Mr. Derrick David Kentebe said. “We are so excited to present to the Gaming Public Nedu and SimiDrey as brand Ambassadors of Yanga in our Lekki Office, Lagos. The duo was chosen due to their persona which resonates with the brand identity as a fun, youthful, vibrant, trendy, entertaining, playful platform built for youths above 18 and especially interested in the female segment.
“We picked these two influential personalities due to their mass appeal, huge following and brand values in the mass market as well as the social media community. We have selected these two influencers whom our target audience can easily identify with as we look forward to a mutually beneficial relationship with all our market segments.”
Nedu, a multi-talented award-winning comic character and a household name and face across the radio and TV media platforms said “I’m enthused to be found worthy to be crowned Mr. Yanga, a crown I would bear jealously while ensuring the brand benefits from all media assets.
ers and fans must do Yanga from now on. Na our turn to do Yanga be dis… if you no sabi do Yanga, go learn am o” quipped the ever-funny act who is loved by over 3 million Nigerians on Instagram.
On her own part, SimiDrey, award winning actor, TV and radio presenter disclosed that he is excited with the prospect of the brand affinity and the mutually beneficial outcomes envisaged. In her words; “I have been a friend of the Yanga house for quite a while and this gesture births a new era for the brand which I am proud to be part of”
Meanwhile, as part of the YangaLotto pre-launch events, YangaGames Technologies held a Yanga Theme Song Challenge which received many entries with the first prize of N500,000. The winners were announced on the YangaLotto TikTok and Instagram pages and were presented with their prizes during the unveiling ceremony.
