tWIF Clothing, Yomi Casual, and others top the leading fashion/clothing brands in Africa that serves mostly and widely cut across entertainment personalities.
The connection is so deep that the latest trends are imperative to the entertainment industry. Without them, they are impeded on their journey to impact popular culture, which is one reason why the two arenas share a bond. However, the relationship goes deeper because fashion affects the sector in a variety of different ways.
The entertainment industry and the fashion world have been interlinked for hundreds, if not thousands of years. However, what probably started as getting dressed up for the theater has evolved into intertwined fortunes in which entertainment drives fashion, and fashion drives entertainment. Television shows, cinema and music aren’t just outlets for creativity anymore, they have become outlets for fashion to such an extent that fashion, in some cases, has become the driving force behind the “creativity” of entertainment.
The leading African fashion brands for entertainers in various categories include:
1. Daily Paper: (Somalia, Ghana, and Morocco).
Daily Paper is an Amsterdam based lifestyle brand founded by Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini in 2008.
The founders are from Somalia, Ghana, and Morocco respectively.
Daily Paper is unapologetically spreading African culture.
Infusing inspirations from the various backgrounds of the founders is a beautiful way of building and sustaining a brand.
The colours, prints, and designs stand out in a way that few companies do.
2. tWIF Clothing (Nigeria):
tWIF (The Way It Fits) is a fashion brand founded by Omotoso Oluwabukunmi.
tWIF clothing that has styled many top popular Africa entertainers including American-born Nigerian singer, songwriter and record producer, Davido, Tanzanian nongo flava recording artist and dancer, Diamond Platnumz and as well as other entertainers.
3. SELFI (South Africa)
“SELFI is a Cape Town based ready to wear clothing brand designed with the modern women in mind.
They specialise in creating sustainable, bespoke ethical apparel and accessories.
The name SELFI originated from the word self and was intended to evoke elements of self-empowerment, self-care and wellbeing.
With the construction of each collection, they focus on incorporating aspects of South African culture and identity, with a firm continuous undertone which promotes wellness and sustainability.
4. Yomi Casual (Nigeria):
Yomi Casual is one of Nigeria’s top designers.
He has consistently and constantly built his brand by showcasing his top styles at fashion shows such as the Lagos Fashion and Design Week.
He also regularly releases well-designed outfits in different collections.
Yomi Casual is famous for selecting some of your favourite celebs including Desmond Elliot, Ebube Nwagbo and Uti Nwachukwu to model its collections.
5. Her Fashion Box (Uganda):
After the success of her retail store ‘Her Fashion Box’, Rashidah saw it fit to create her own line of clothing catering to the needs for her eclectic clientele; their lifestyle and fashion sense.
During the 2020 lockdown, Miss Shee was born, its name borrowed from Rashidah’s moniker.
With a talented team of seamstresses and her undeniable creative genius, the brand is one to rely on for easy breezy one and two-piece looks that cater to all shapes and sizes.
Last weekend, the brand celebrated its first anniversary with a cute Sip and Shop event.
