Nigeria’s leading Cola brand, Pepsi, on Saturday night, thrilled fun-loving football fans to an unforgettable UEFA Champions League final experience at the 2023 edition of Pepsi Goal Fest in Lagos.
The event, which took place at the Balmoral Convention Centre, Federal Palace Hotel, Lagos, featured a live viewing of the game between two European league giants, Manchester City and Inter Milan.
Pepsi thrilled fans with an electrifying final opening performance by Grammy Award winner and Pepsi ambassador, Burna Boy at the Pepsi KickOff Show. Some of the confam highlights of the evening included the guest appearances by Nigerian football legends, John Mikel Obi and Victor Ikpeba. All these left the audience captivated beyond their expectations. Following the match viewing, the stage was activated for a Confam Football Party with some of Nigeria’s biggest music and DJ stars. Naija’s popular music crooner, Zlantan Ibile, gave fans an amazing experience, while the energy was supplied by Hype masters, Dotun and Shody. When fans thought it was over, Pepsi DJ Ambassador, DJ Xclusive and Maze x Mxtreme took the experience a notch higher to give fans an astonishing night of their lives.
Speaking at the event, the general manager, Marketing, Seven-Up Bottling Company, Segun Ogunleye, expressed Pepsi’s excitement at hosting fans to such an exhilarating experience.
“Pepsi continues to be at the forefront of championing pop culture leveraging football and music which are passion points for Nigerians. This is how the brand has been able to connect and resonate, not just with the entire world, but with the Naija Spirit and this is why we thought it important to bring some of the legends of the game, John Mikel Obi and Victor Ikpeba to be a part of this experience for the fans,” Segun highlighted.
He noted that the live viewing party marks the grand finale of the #PepsiKickOff Show campaign which had Adekoya Bolanle Hannah win an all-expense-paid trip to watch the match live at the Ataturk Olympic Stadium in Istanbul, Turkey.
Pepsi being at the heart of this experience treated fans at the event with a collection of exciting competitions including dance, freestyle battles, and engaging games with generous giveaways to a number of Confam fans.
By combining the love for the game with entertainment and the vibrant spirit of Nigerians, Pepsi had truly captivated the hearts of fans and cemented its position as a brand that understands and celebrates their passion.
