Royal Exchange General Insurance Company (REGIC) has rebranded its operation with the launch of a new corporate identity, while eyeing to be among the Tier 1 insurance players in the country within the next 5 years.
The aim of the rebranding, the company said, is to improve public perception of the company.
This new corporate logo, which was unveiled by the managing director/chief executive of the company, Mrs. Ebelechukwu Nwachukwu, at the company’s operational office in Lagos earlier in the month, had other executives of the company in attendance.
Speaking during the logo-unveiling ceremony, Mrs. Nwachukwu said: “as a future and forward-thinking organisation, positioning itself for growth, it became imperative to create a brand which speaks to our aspirations, our heritage, our professionalism, and our future.”
The logo change, she said, is the first step in its rebranding process while its corporate colours are; Royal Blue and Golden Yellow.
“The Royal Blue connotes dignity, loyalty and trust. The Golden Yellow signifies creativity, optimism, and warmth. The new logo is shaped as a pyramid which denotes stability and durability, as well as upward momentum. The breakout cuts show modernity, fluidity, and forward thinking” of our brand,” she pointed out.
She added that the objective of REGIC is to be the insurer of choice in the Corporate, Retail and Agriculture insurance segments of the market, and ultimately to be a Tier 1 insurance company in Nigeria within the next five years, hence the need to project a brand that properly represents the firm.
To achieve this, she said: we needed to rebrand the company – undertake office location improvements (look and feel of our branches nationwide), develop a new corporate headquarters in Lagos, focus on enhancing the customer experience journey, use technology to service our customers faster, pay claims promptly and be the insurer of choice in Nigeria.”
She further added that, “this new logo seeks to completely differentiate Royal Exchange General Insurance Company (REGIC) as a separate entity from other Royal Exchange businesses while projecting our status as a wholly independent company operating in the General Insurance space with distinct institutional investors/shareholders, Board and Management Team.”
