Vitality Health International, an innovative health insurer from South Africa, has partnered with in-market insurance, Leadway Health, to roll out ground-breaking insurance product, specifically customised for Nigeria’s leading employers.
The majority of the working population in Nigeria is millennials, poised for healthcare specifically aligned with wellness. Game-changing behavioural science programme alongside health insurance product rewards people for healthy living. The Memorandum of Understanding signed between Vitality Health International and Leadway Health, was to roll out health insurance product which focuses on wellbeing, aimed at positively impacting people’s health outcomes while improving and protecting their lives.
CEO of Leadway Health, Dr Tokunbo Alli, at the Vitality Health International press briefing in Lagos, said, “With our unique use of technology to provide ground-breaking health insurance, we are able to provide our customers with a better, smarter and more rewarding experience. Through this partnership with Vitality Health International, we want to play an important role in the efforts towards universal health care (UHC) in Nigeria. Our goal is to help improve the provision of care and the quality of life for Vitality Health International members and their families, in order to accelerate the achievement of our collective vision.”
Employers are rewarded with a cashback of up to 10 per cent for encouraging their employees to get healthy and the Vitality Health Fund that can be unlocked when members complete their Vitality Health Review extends the employees’ outpatient benefits by up to $100, based on completion of Vitality health assessments and positive engagement with the Vitality programme.
CEO of Vitality Health International, Emma Knox, said, “Vitality Health International has a core purpose running through everything we do: To make people healthier and to enhance and protect their lives. The foundation of the Vitality Shared-value model is to reward people for healthier behaviours, which also improves their physical and mental well-being, while improving productivity and decreasing the employer’s insurance or ‘health risk’. Through this model Vitality Health International is contributing towards a healthier society by making businesses and their employees healthier.”
All members of Vitality Health Insurance are offered an on-site wellness experience, fully funded by the health insurance product. Vitality Health Checks, conducted by experienced and healthcare wellness specialists, are an essential aspect of the Vitality programme enabling an individual to better understand their health and how to improve it.
“Vitality Health International is owned by multi-award winning South African insurer, Discovery. As a data-driven organisation, Discovery tracks data worldwide, and in South Africa, a recent study shows that that very engaged members on Vitality who have achieved Diamond and Gold status on the rewards programme, are estimated to have reduced mortality risk as a result of healthier lifestyles, increasing their life expectancy to 87 years’ old, compared to 67 for the insured population in South Africa,” Knox disclosed.
