Samsung Targets Double-digit Sales Growth In 2024

Samsung Electronics Co. is targeting double-digit sales growth, while leaning on its latest flagship Galaxy S series, powered with a plethora of innovative Artificial Intelligence (AI) features, to do the magic.

To this end, the company has unveiled the Galaxy S24 product family to the world, at the Galaxy Unpacked event. AI amplifies nearly every experience on Galaxy S24 series, from enabling barrier-free communication with intelligent text and call translations, to maximising creative freedom with Galaxy’s ProVisual Engine, to setting a new standard for search that will change how Galaxy users discover the world around them.

President and head of mobile eXperience business at Samsung Electronics, TM Roh, at the Galaxy Unpacked event, said, the Galaxy S24 series transform users’ connection with the world and ignites the next decade of mobile innovation.

“Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open new possibilities. For instance, AI built into Samsung Keyboard can help translate messages in real-time in 13 languages. In the car, Android Auto will automatically summarise incoming messages and suggest relevant replies and actions, like sending someone your ETA, so you can stay connected while staying focused on the road.

“Organization also gets a big boost with Note Assist in Samsung Notes, featuring AI-generated summaries, template creation that streamlines notes with pre-made formats, and cover creation to make notes easy to spot with a brief preview. For voice recordings, even when there are multiple speakers, Transcript Assist uses AI and Speech-to-Text technology to transcribe, summarise and even translate recordings”, the CEO, Samsung Electronics West Africa, Sung-won Jung added.

Communication isn’t the only way Galaxy S24 series takes the fundamental benefits of the phone into the future, product manager, MX Division, Samsung Electronics West Africa, Stephen Okwara, said, adding that, “Online search has transformed nearly every aspect of life. Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive, gesture-driven Circle to Search with Google.

“To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened new forms of discovery with a simple gesture. With a long press on the home button, users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. Seeing a beautiful landmark in the background of a friend’s social media post or a surprising fun fact on YouTube Shorts can quickly become an accurate search to learn more – without having to leave that app.”

Galaxy S24 is also the first Galaxy S series to be designed with recycled steel and Thermoplastic Polyurethane (TPU), head of mobile division, Samsung West Africa, Joy Tim-Ayoola, averred, adding that, “Galaxy S24 Ultra features a minimum of 40 per cent recycled steel in the speakers, and it includes a minimum of 10 per cent pre-consumer recycled TPU in the side and volume keys. Additionally, every Galaxy S24 comes in a packaging box made from 100 per cent recycled paper material.”

As a customer-centric brand who understands the realities of the Nigerian audience, the head of marketing, Samsung West Africa, Chika Nnadozie, revealed that, Samsung has rolled out Trade-in and Flexpay (pay small-small) optio/ns for Galaxy S24 series, as customers can also pre-order the devices from the 17th of January to the 12th of February to get amazing benefits worth up to N500,000.