A&P Foods Rebrand To Build Stronger Global Brand

The Nigeria’s biscuit company, A&P Foods Limited, has changed its legal name and branding to pladis Foods Nigeria Limited, in order to build a stronger global brand and corporate culture.

The company stated that “the move allows the Nigerian arm of the business to continue to delight the market with McVitie’s and Haansbro brands, whilst also creating the opportunities for it to leverage the pladis company’s global scale, knowledge, strengths, and capabilities.”

Country general manager, Abhishek Sharma said: “we are delighted to align with the pladis corporate brand, as pladis moves to make its name recognised all around the world. However, while our name may be changing, our dedication and commitment to unrivalled craftsmanship, excellence and growth in Nigeria remains the same.”

He added that, the change of name will not only benefit the company’s operational procedures, but it will pave the way for a journey towards building a stronger global brand and corporate culture, saying, pladis Foods Nigeria will focus on driving McVitie’s growth, through continuous innovation across product categories and segments, to meet both consumer and market demands.

Marketing director, pladis Foods Nigeria Limited, Dr Omotola Bamigbaiye-Elatuyi reinforced the benefits there would be for pladis Foods Nigeria as it aligns with the global brand, saying, “the decision to move under the pladis name further underscores the company’s ambitions and commitment to innovation, building sustainable brands, and creating happiness for all stakeholders, in every marketplace.”

Also, in another development, pladis Nigeria has also opened a new corporate office in Lagos. The launch of the new office was officiated by the pladis executives from the Western Europe and Emerging Market (WEEM) regional team and is branded in line with the new pladis Foods Nigeria entity.

Legal director for pladis Foods Nigeria, Chukwuemeka Ijei confirmed that all requisite regulatory, obligations and registrations have been concluded to reflect the transition to the new name, pladis Foods Nigeria Limited.

Pladis was incorporated in 2016, pladis is one of the world’s leading snacking companies and home to much loved brands including McVitie’s, Godiva, Carr’s and Ülker.  pladis also owns regional brands Jacob’s, Go Ahead, Flipz, BN, Verkade and many more products across sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.

The expertise of its 16,000-strong global workforce spans 27 bakeries and factories in 11 countries, and is founded on collaboration, agility and resilience. As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than four billion people across the world.