We Have Used Entertainment To Push Lagos Brand, Says Aregbe

The Special Adviser to Governor Babajide Sanwo-Olu on Arts, Tourism and Culture, Mr. Idris Aregbe has said the just concluded the three-day Lagos Tourism and Naija Brand Chick Trade Fair, which ended on Sunday was one of the strategies deployed by the state government to use entertainment to push the Lagos brand.

Aregbe who spoke at the final day of the Lagos Tourism and Naija Brand Chick Trade Fair in Ikeja said the state government will continuously support Small and Medium Entrepreneurs (SMEs) to grow businesses.
According to him, the trade fair has changed the lives of the vendors and impacted their businesses positively, adding that the sixth edition of the trade fair, which began on Friday and ended on Sunday at White Stone, Oregun, Ikeja, was organised in partnership with the Lagos State Ministry of Tourism, Arts and Culture.

Some of the thousands of vendors and participants who took part in the sixth edition of the fair, tagged “Buy, Sell, Network,” described it as a success and remarkable.

They also commended the Lagos State Government, particularly Governor Babajide Sanwo-Olu, for providing opportunities for vendors to transact business successfully during the trade fair.

Speaking to journalists on the last day of the trade fair, Aregbe said Lagos will continue to lead when it comes to art, entertainment, commerce and industry.

He said, “It has been a great journey. It is indeed a fantastic project and initiative because people are happy. We have been able to create a partnership between Lagos Tourism and the trade fair. We have been able to use entertainment to push our brand. We have been able to use the event to educate the people on the streets of Lagos, and we have seen that Lagos will continue to lead when it comes to commerce and industry.