Hisense, a global leader in consumer electronics and home appliances, has announced a strategic partnership with European champions and one of the world’s most iconic football clubs, Real Madrid.
The alliance, which is specifically targeting fans in Nigeria, will not only deepens the connection between Hisense and Real Madrid with their Nigerian fanbase but also represents a significant milestone for both organisations as they strive to deliver unparalleled fan engagement over the next three years.
Renowned for its global success and passionate supporters, Real Madrid continues to captivate millions in Nigeria. With a roster featuring global icons like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham, alongside a rich history of legendary players such as Cristiano Ronaldo, David Beckham, and Zinedine Zidane, the club continues to solidify its status as a sporting powerhouse.
The partnership will encompass Real Madrid’s men’s and women’s first division teams in all championships, including the UEFA Champions League and the Supercopa de España, which will be held in Saudi Arabia. Fans in Nigeria will experience deeper connections with the club.
In a press statement, made available to LEADERSHIP, Hisense said its partnership with Real Madrid, is a commitment to enhancing fan experiences in Nigeria.
“As part of this collaboration, Hisense will launch a limited-edition co-branded 100-inch TV, designed to elevate the home viewing experience. This partnership will also introduce initiatives aimed at enriching fans’ engagement with the sport and its broader cultural context, leveraging Real Madrid’s global appeal and Hisense’s technological expertise.
“This partnership highlights the shared vision of excellence between Hisense and Real Madrid. By combining Hisense’s innovation and quality with Real Madrid’s pursuit of success, both brands aim to create a powerful synergy that will captivate audiences and drive growth in Nigeria. Building on successful collaborations with UEFA Euro and FIFA World Cup over the past decade, this partnership further deepens Hisense’s connection with communities and commitment to promoting a healthy, active lifestyle,” it added.
For over 50 years, Hisense has led technological innovation, consistently enriching the lives of football fans worldwide. This new alliance with Real Madrid reinforces that mission and showcases a diverse product range to fans across Nigeria. United by a commitment to pushing boundaries, Hisense and Real Madrid are set to deliver exceptional engagement and value to Nigerian fans.
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