Accion Microfinance Bank has organised and completed a three-day market storm in Ibadan, Oyo State, Nigeria.
Disclosing this in a statement, the bank said that the activation, which took place from September 2nd to 4th, 2024, brought the bank’s products and services directly to the doorsteps of over 4,000 market traders and customers in Dugbe Market, Agbaje Market, and Gbagi Market. The initiative was part of Accion MfB’s comprehensive strategy to support business owners.
The event was organised by regional activation officer, Ifeanyichukwu Anyikwa, in collaboration with regional bank head, Collins Oboh, and marketing and design officer, Ini Samuel, and supervised by Anita Oguni, the bank’s acting head of Marketing Communications.
Acting head of Marketing Communications, Anita Oguni, said, “The market storm was a highly interactive experience with solid connections and incredible results—boosted visibility and awareness, reached thousands of traders across all three markets, exceeded the set target for generated leads, increased account openings, mobile app downloads, and importantly, positive engagement with existing and potential customers.
Similarly, the regional bank head, Collins Oboh, was pleased and impressed with the outcome of the bank’s market storm initiative.
He said: “This initiative highlighted our innovative products, designed to foster business growth and enhance economic and social impact for MSMEs.”
Chief commercial officer at Accion MfB, Stephen Olalere, emphasised the bank’s commitment to customer convenience and business growth. He said: “We understand the difficulties encountered by these traders and market customers, and we are committed to providing solutions that make their lives easier.”
