Swarovski Nigeria has hosted a three-day tour with its global partners, visiting key stores across Lagos and Abuja.
The visit celebrated the brand’s presence in Nigeria and featured the official unveiling of the Swarovski store at Palms Mall, Lagos. A standout moment during the visit was the introduction of two new brand influencers—Enioluwa Adeoluwa and Efe Irele.
According to the company, both influencers bring unique voices and strong connections to Swarovski’s Nigerian audience, reflecting the brand’s commitment to collaborating with individuals who embody style, elegance, and modern luxury.
Swarovski’s Regional Sales manager, sub-Saharan Africa, Jonathan Minter, is a key market in Swarovski’s African expansion strategy. He said, “With a growing middle and upper class, we aim to blend Swarovski’s global heritage with localised marketing to make it a leading brand in Nigeria.”
The head of Marketing at Polo Limited, Chika Nnadozie, highlighted Swarovski’s global reputation for its crystals, gemstones, jewellery, and accessories and shared insights into the brand’s strategic direction in Nigeria. He said, “Our promotional efforts will include targeted in-store activations, influencer collaborations, and digital campaigns, all carefully designed to resonate with the Nigerian audience. By partnering with Enioluwa Adeoluwa and Efe Irele, we aim to strengthen Swarovski’s cultural relevance and connection with the local market.”
Head of Business Development at Polo Limited, Olamoniso Nduka, said, “Swarovski leads the charge amongst other global jewellery players in sustainability with responsible sourcing and ethical practices. In Nigeria, we are committed to partnerships that align with these values and support local communities.”
He also discussed currency fluctuation concerns, stressing that localised pricing strategies have been implemented to ensure affordability without compromising quality across the various socio-economic classes.
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