The global hair wig market is witnessing remarkable growth, fueled by a rising demand for high-quality, natural-looking wigs. From fashion enthusiasts to individuals managing medical conditions, the appeal of wigs has broadened beyond traditional consumers.
While many companies produce wigs on a large scale, there is still a lucrative opportunity for custom-made wigs. This niche caters to clients seeking unique designs and personalized solutions, making it an ideal venture for those with creativity and craftsmanship.
Key Considerations For Starting A Wig Production Business
Market Research: Understand your target audience and their preferences. Analyze trends in styles, materials, and price points to carve out your niche.
Quality Materials: Source high-quality hair and materials. Human hair wigs often command higher prices and offer a more natural look compared to synthetic options
For Samiat Akinbolu, a young entrepreneur, it never occurred to her that her passion for hair would lead to a profitable venture. But with the rising demand for high-quality hair wigs, custom made wigs was an opportunity that was too good to pass up.
Starting a wig-making business requires some upfront investment, primarily in equipment and materials. Some of the essential tools include mannequin head which is necessary for wig styling and construction.
There is also the wig caps that is used as a foundation, needles and thread for sewing wefts or bundles of hair onto caps, ventilating needles for hand-tying individual strands of hair onto lace wigs and the hair for the wig which could be synthetic or human. Styling tools such as combs, flat irons, and curlers for customization are also essential in wig making.
While synthetic hair is cheaper, human hair wigs are often more desirable for premium customers as they offer more versatility and longevity. Quality hair is key to producing durable and attractive wigs.
To produce quality wigs, you’ll need to learn wig construction techniques which can include using a sewing machine to attach hair to the wig cap, hand-tying or ventilating wigs which is more intricate and time-consuming, but creates natural-looking wigs, especially for lace front wigs.
For homemade wigs, customizing and styling is key and it involves cutting, coloring, and styling wigs to suit individual customers’ preferences. With the vast resources available these skills can be acquired through online tutorials, formal training courses, or by practicing and experimenting.
Akinbolu noted that, she had always been fascinated by hair and its transformative power, saying, “after experimenting with various styles and techniques, I began crafting wigs for friends and family. I sourced high-quality human hair from trusted suppliers and honed my craft. Social media platforms became my storefront, showcasing stunning before-and-after transformation.
“Consistency is essential, in order to make customers identify with my brand. I make use of social media platforms like WhatsApp, Facebook, Instagram etc for advertisements and it requires a lot of hard work and consistency.
“Wigs are in different types such as human hair, blend and bone straight. Each types has categories, Human hair has Single Double Drawn, Double Drawn and Single Drawn. Bone straight categories include Chinese bone straight etc.
“Most times, I ventilate my wigs for longevity of the wig. Wigs can be purchased directly from the wig factory. When customers requests for wigs in large quantity sometimes I make it myself. For starter, it is advisable to buy from reliable vendors and resell. As you grow one can begin to purchase directly from wig factories.”
The demand for custom-made wigs presents a profitable opportunity for those passionate about hair and design. By focusing on quality, craftsmanship, and customer satisfaction, aspiring entrepreneurs can thrive in this expanding market.
Profitability
Hair wig business is very profitable, especially, among youngster in higher institutions.
As a vendor, I can purchase a wig for N10,000 and sell for N25,000 with shipping fee added. There are different challenges faced in hair wig business, for example wigs can be handled carelessly by delivery services.
“In hair wig business, quality and authenticity are paramount. Building relationships with suppliers is crucial. Social media marketing is key. My goal is to establish a global brand, empowering individuals to embrace their beauty. My hair wig business has generated a steady income, allowing me to, Pay off debts and build my financial capacity.
“Helping others feel confident and beautiful is the greatest reward. I’ve discovered a sense of purpose, merging passion and profit. My advice to aspiring entrepreneurs who wants to start hair wig business should, Identify your niche, Research and invest wisely. Stay authentic and customer-focused,” she pointed out.
