Aduwa: Inside Story Of All-time Fashion Brand

In the ever-evolving world of fashion, where trends flicker in and out of vogue with the seasons, it’s refreshing to stumble upon a brand born out of a sheer need for making clothes and having them fit in all the right places as one would see on a catalogue, the runway, family, friends or a total stranger.

Aduwa believes fashion can affect your state of mind, when one starts to think, ‘What stories would like to tell, or what persona do i want to give off and better still how would i like to be addressed; as it’s said ‘dress the way you want to be addressed’.

This brand manages the fine line between being dressed yet casual and strikes the perfect balance between feeling polished and not feeling constrained by your clothes.

What is delightful about their pieces is its relativity with a sprinkle of nostalgia – Morden with a nod to traditional fabrics. They could easily be worn with a pair of flats, trainers and even high heels to elevate your look to suit whatever the occasion, making them versatile in today’s fashion.

With familiar pattens, clean cuts, fit and finishings infused with the Ankara print which brings life to each outfit, this brand appeals to those who to make statement with their style.
Weather taking pride in made to measure tailoring, ready to wear or cutting every piece by hand in house Aduwa gives the feel of your ‘personal tailor’.

The brand identifies the need for reinventing and yet not taking for granted the simple basics.

Aduwa would be the name to be on the lookout for as it seeks to carve a niche for itself.