Music is a universal language, woven into the fabric of every culture. Today’s musical landscape is characterized by a staggering diversity of genres, blending timeless classics with cutting-edge innovations. This versatile art form seamlessly merges with poetry, as seen in lyrics, and with bodily expression, as embodied in choreography. Throughout the ages, music has played a vital role in ceremonial and theatrical contexts, possessing the power to mirror and shape human sentiment. The role of music in our immediate environments cannot be overstated.
Music today has metamorphosed from its original conception of the combination of sounds to make rhythms, to an act of sustenance and healing. People listen to music for its therapeutic nature. In different instances, music has proven to be the therapy we never thought we’d need. Music has helped healed souls suffering from the most chronic stages of depression.
People listen to their favorite artists to awaken their souls from the slumber of agony. The sole purpose of every music is for it to be heard. Of what use is a message if it didn’t get to the messenger? Hence, music distribution. Music distribution is now the only way to get your music into the ears of your listeners. It’s one of the most fundamental pillars of the music industry that helps artists and labels reach a global audience, earn royalties for their works, and creates their brands.
Without music distribution, there would be a disastrous menace of music extinction. Centuries ago, fans got to listen to the music of their favorite artists only by purchasing their discs, or buying tickets to their shows, which as at then, took place in ceremonial settings. Most of the traditional songs of the stone era have frayed with the tides of time due to the unavailability of proper storage elements and expertise.
With the establishment of music distribution companies like MAD (Measurable Accurate Digital) Solutions, fans do not only get to access the music of their favorite artistes at a click of a fingertip, but assured of their availability in digital service providers like Apple Music, Audiomack, Boomplay and the likes, in ages to come.
M.A.D Solutions has helped broaden the landscape of music distribution for African artists, engaging their fans and amplifying their stories to the global echelon in many fascinating ways. Being the backbone of music distribution, M.A.D Solutions has successfully transformed Nigeria’s indigenous music from the local stage to global outreach through advanced digital collection tools, marketing expertise and skilled digital distribution approach. Similar to M.A.D Solutions is Dapper Digital; a trailblazing force in world’s music distribution, defining the past, present and future of music and entertainment by merging technology, innovation and excellence. Dapper music and entertainment has skyrocketed the careers of Nigeria’s famous artists, the likes of Seyi Vibes, TI Blaze, Belloranking and most recently, Shallipopi, taking their music to the acme of some of the world’s biggest music charts.
M.A.D Solutions has given both emerging and established artists global visibility, helped them widen and gain insights into their audiences, thereby building their brands and protecting their music. Most renowned Afrobeat artists, the likes of Simi, Asa, Phyno, P-square, Reekado Banks, Runtown, Skales and a bevy of others, hold their visibility to the incessant distribution services of M.A.D Solutions.
Fast forward to today, there are a bevy of music distribution companies broadening the scope of Nigeria’s indigenous music, and Africa at large. Some of these distribution companies, like M.A.D Solutions, went forward to as creating sub-collaborative platforms, like Engage, with the objective of bridging the gap between major labels and independent artists, using skilled label services that equip independent artists with proper visibility, accurate representation and access to all key music territories on the world stage.
Conclusively, Mad Solutions is shaping the narrative of music distribution in Africa, offering innovative business solutions with a unique focus on transparency and excellence and how it can be utilized in balancing global infrastructure and expertise, as evident in the careers of artistes under them.
