Jumia Nigeria Expands E-commerce Access Nationwide With Black Friday

Jumia Nigeria has launched its Black Friday campaign in expanding e-commerce access nationwide.

The campaign will run from November 1st to November 30th, 2024 with the theme ‘No Too Calculate’. This highlights Jumia’s commitment to creating a simpler, stress-free shopping experience for Nigerians amid economic challenges, allowing consumers to enjoy great savings without budgetary worries.

Jumia stated that “this year’s Black Friday campaign is supported by Xiaomi as the platinum partner, alongside renowned brands such as Oraimo, Nivea, Infinix, Tecno, Itel, Haier Thermocool, Binatone, Pernod Ricard, Diageo, Bacardi, Hikers, Ecoflow, Skyrun, Glamstar, Ledrop, Unilever, Macallan, LG, and others.”

The CEO, Jumia Nigeria, Sunil Natraj said that “we are excited to launch another Jumia Black Friday.

For us, this campaign is about making e-commerce more accessible to consumers in Nigeria.

“We recognise the current economic situation and have worked closely with our brand partners to offer the best possible deals to consumers during this period.”

Natraj added that “our expanding network of Pickup Stations ensures that even more consumers, regardless of their location, can benefit from the convenience of online shopping. As we grow, our focus remains on creating real value for both our consumers and sellers through our extensive ecosystem.”

Country Manager, Xiaomi Nigeria, Xingyu Yang stated that “at Xiaomi, we believe that everyone deserves access to the latest cutting-edge technology. Jumia Black Friday is the perfect opportunity for consumers to experience our innovative products at unbeatable prices.

“Our Black Friday deals reflect our commitment to making advanced, high-quality technology accessible to all. Whether you’re upgrading your smartphone or enhancing your smart home, Xiaomi offers products that are not only powerful but also beautifully designed, helping you stay connected in smarter, more efficient ways.”

Since Jumia introduced Black Friday to Nigeria in 2014, the company has continued to unlock new opportunities for both consumers and businesses. With online shopping in Africa projected to reach $75 billion by 2025, Nigeria will play a pivotal role in this e-commerce growth.

The Black Friday campaign serves as a powerful platform for international and local brands as well as SMEs to expand their reach and boost sales. Furthermore, with Jumia’s extensive logistics network, which partners with hundreds of local logistics service providers, delivery to all corners of Nigeria, including smaller towns and rural areas.

Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries. The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty.