Author Challenges Youths To Embrace Manufacturing

Award-winning female entrepreneur and author, Demi Samande, has challenged Nigerian youths to embrace manufacturing to drive transformative growth and achieve sustainable business success.
Speaking on the upcoming release of “In Her Hands”, a book which intends to shape the future of manufacturing in Africa, she said her story told from a woman’s perspective, provides a toolkit for African entrepreneurs and investors.

She said as Africa is seen as the next largest economy to grow, concerns about exploitation from outside interests are growing, the book offers practical tools, inspiring stories, and expert insights based on her real-world experiences as an entrepreneur and investor.

“I am thrilled to share this book with the world,” said Samande. “It is a testament to the power and resilience of youths in manufacturing in Africa and a call to action for all of us to support and empower them.”

Samande used her personal story of a humble beginning from a flat in London to becoming the premier manufacturer of luxury furniture in West Africa to motivate and empower furniture makers, artisans, and creatives who fuel the manufacturing industry and prepare them for the global market.

“In Her Hands” is a must-read for anyone interested in the future of manufacturing in Africa and the role of youths in shaping that future. The book provides a unique perspective on the opportunities and challenges African entrepreneurs and investors face. It offers guidance on how to seize opportunities to transform the African economy for the benefit of all.

The book will motivate emerging entrepreneurs to tackle business challenges and provide the guidelines they require to create successful businesses. It features interviews with renowned entrepreneurs, business executives and creative persons.

As a way of giving back to society, Samande said she will use part of the proceeds from the book to empower some Nigerian youths enrolled in her manufacturing academy, Majeurs Academy. This project, tagged ‘Buy a Book, Train a Student,’ supports the academy’s mission to foster technical and creative skills among students.

“In Her Hands” is published by Routledge in London in paperback, hardback, and eBook formats.