Burger King Nigeria has launched Africa’s first shipping container Drive-through restaurant as it continues its innovative trajectory and expansion efforts in the fast food landscape.
This historic leap is poised to shape the fast-food landscape in the country as it inaugurates Africa’s first shipping container drive-thru restaurant. The company in a statement to LEADERSHIP reiterated the need to deliver quality service while actively engaging with local communities.
The statement reveals that this marks a significant milestone for the brand, becoming its 21st outlet in Nigeria and providing customers with a unique and convenient dining experience.
Speaking on the development, managing director and CEO of Allied Foods and Confectionery Services Ltd, Rushdi Ibrahim, which operates Burger King in Nigeria, highlighted that this novel approach to restaurant design is a strategic response to the country’s economic environment.
He said: “We are proud to be at the forefront of innovation in the fast food industry in Africa. Our new shipping container drive-thru restaurant is proof of our commitment to providing our customers with a world-class dining experience.”
The design features two 40-foot containers on the ground level and two 20-foot containers on the first level, facilitating a seamless drive-thru experience while offering ample space for customers who wish to dine in.
Rushdi Ibrahim reiterated that utilising shipping containers was not only cost-effective but also an efficient way to expand operations rapidly. “This was a test for us, and it was successful,” he added.
In addition, the new restaurant would serve as a catalyst for job creation and community development, generating numerous employment opportunities both directly and indirectly through its supply chain.
Ibrahim emphasised the importance of accessibility, noting that the Toyin Street location was selected due to its busy intersection and high foot traffic.
This location is a pet project for me, he explained, recalling his initial impressions of the area upon arriving in Nigeria. Since entering the Nigerian market in 2021, Burger King has experienced remarkable growth, opening 21 restaurants within just 36 months.
The company plans to launch its 22nd outlet before year-end, underscoring its commitment to delivering quality food to Nigerians. Nigeria is the largest Burger King market in West Africa, Ibrahim stated.
On future plans, Ibrahim highlighted their focus on affordability without compromising quality adding that they would introduce new concepts.
“We’re pushing for branded affordability, making our premium burgers accessible without being cheap.”The company is also dedicated to contributing to Nigeria’s economic development through job creation and community service initiatives, including scholarships.
Chief financial officer of Allied Foods and Confectionery Services Limited, Moses Otegbayo noted that flexibility is essential in navigating the economic environment while maintaining operational efficiency. Burger King Nigeria is committed to sustainability, with plans to power its restaurants using solar energy.
Otegbayo mentioned that this new restaurant was initially designed to be fully powered by renewable energy sources with zero emissions. “This restaurant was meant to be the first fully green restaurant,” he stated. Though we couldn’t achieve that here owing to space constraints, plans are in place to soon have a prototype built with renewable energy.
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