HAGO Africa, a fast-growing digital marketplace for services, has officially launched operations in Nigeria, making it easier, safer, and faster for customers to find trusted service providers, from everyday artisans to top-tier professionals.
The platform connects customers to verified vendors in their city, combining location-based search, an escrow payment system, and in-app chat to deliver convenience and accountability that traditional referrals rarely guarantee.
Founder & CEO of HAGO Africa and a rising voice in Africa’s tech-driven service economy, Samuel Imoisili, in a press statement, said, “Our mission is simple: to build trust where it’s been missing. For years, customers have struggled with unreliable vendors, while skilled professionals have struggled to prove their credibility. HAGO changes that by making every connection transparent, secure, and built on accountability.”
Unlike informal word-of-mouth networks, HAGO Africa allows customers to search, book, chat with, and pay service providers in minutes, all within one app. Vendors benefit from increased visibility, access to more customers, and tools that encourage professional standards such as prompt communication, transparent pricing, and reliable delivery.
“Service delivery in Africa has always been a matter of trust. We built HAGO to close that gap. By empowering both customers and vendors, we are raising the bar for the entire service economy,” Samuel added.
HAGO Africa’s launch in Nigeria underscores the company’s commitment to transforming how Africans access and offer services, whether it’s hiring a plumber, booking a chef for a private dinner, finding a therapist, or engaging a product designer.
