Ouida Books, a leading publishing house in Lagos, has launched Get Rid of Your Phone, Mummy, a transformative children’s book by Nigerian-based writer and fashion consultant Mazzi Odu. The book, published under Bookstore, the company’s newly introduced children’s publishing arm, was unveiled at a colourful event at its Ikeja premises.
The launch attracted notable figures in the literary and arts community, including Chief Charles Anyian-Osigwe, sponsor of the Association of Nigerian Authors (ANA) Awards, award-winning author Henry Akubiro, fashion designer Kelechi Odu, and multiple award-winning author and CEO of Ouida Books, Lola Shoneyin. Also in attendance was renowned arts and book editor Dr. Olaokun Soyinka.
The event featured a book reading, an engaging discussion with the author, and a signing session. Get Rid of Your Phone, Mummy, illustrated by Adulphona Imuede, explores the impact of digital distractions on parent-child relationships. The story follows Tobe, a five-year-old girl in Lagos whose mother is constantly on her phone. With the help of a magical character, Uduak, Tobe, and her best friend Simi experience a digital detox that allows their mothers to reconnect with them.
Speaking at the event, Mazzi Odu admitted that her personal experience inspired the book. “I am so guilty, I wrote a book about it! I am delighted that the book resonates with readers,” she said.
Ouida Books CEO Lola Shoneyin described the book as a “fun and transformative read highlighting the challenges children face in an era dominated by digital devices.” She emphasized the importance of reviving a reading culture among children through engaging bedtime stories.
Mazzi Odu, of Ugandan descent, is a respected writer and editor whose work has appeared in international publications such as Vogue and Vanity Fair. She holds degrees from the University of Bristol and the London School of Economics and is a key figure in global discussions on fashion and cultural identity.
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