The Lagos State government has disclosed that it is leveraging partnerships with relevant stakeholders to bring economic growth and development to the state through the Ministry of Tourism, Arts and Culture and the Office of the Special Adviser to the Governor on Tourism, Arts and Culture.
This is even as the state government officially endorsed Drinks Fest Lagos 2025, a two-day celebration of the city’s vibrant beverage culture and entertainment scene.
This inaugural festival, a Without a Box PR concept, will take place on May 30th and 31st, 2025, in Victoria Island, Lagos.
Drinks Fest Lagos is a one-of-a-kind experience that brings together the best of Lagos nightlife. It features drink brand showcases, vendor exhibitions, and top-tier musical performances. The event aims to capture the pulse of the city’s dynamic spirit while creating meaningful connections between brands and consumers.
Reacting on behalf of the state government, the special adviser to the governor on Tourism, Arts and Culture, Idris Aregbe, said: “This exciting partnership reiterates our administration’s continued commitment to supporting vibrant initiatives, fostering bold brand collaborations, and building a dynamic community of fun-lovers with a vibrant landscape.”
Similarly, Theodore Nyingifa, the Chief Organiser of Drinks Fest Lagos and Lead Consultant at Without a Box PR, pointed out that, “We are incredibly honoured to receive the endorsement of the Lagos State Government for the maiden edition of Drinks Fest Lagos. This support validates the festival’s vision and energises our mission to showcase Lagos as the heartbeat of Africa’s nightlife and cultural innovation.”
This endorsement recognises the festival’s potential to drive tourism, stimulate the local economy, and provide a platform for creatives, entrepreneurs, and vendors across Nigeria’s beverage and entertainment industries. With an expected 20 per cent boost in revenue across tourism and hospitality sectors, the event is poised to attract a high volume of local and international guests, further reinforcing Lagos’s reputation as Africa’s leading cultural and lifestyle capital.
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