Orijin, has brought a remarkable flair to the Ojude Oba Festival this year, infusing the centuries-old celebration with bold Afro-urban energy that honoured both ancestral tradition and modern expression.
Ojude Oba, one of Nigeria’s most cherished cultural events, once again transformed Ijebu-Ode into a dazzling display of heritage. Families, dignitaries, and tourists gathered to pay homage to the Awujale of Ijebuland, custodian of the people’s values and tradition.
Speaking on the brand’s continued cultural investment, marketing and innovation director, Guinness Nigeria, Yinka Bakare said, “Ojude Oba is more than a festival, it is a living tribute to identity, pride, and the timeless values of the Ijebu people. Supporting this event is a reflection of Orijin’s commitment to honouring culture in meaningful ways that resonate across generations.”
Head of Marketing, Mainstream Spirits & RTS, Uche Onwudiwe also highlighted Orijin’s broader cultural footprint, noting that Orijin’s commitment to cultural celebration extends far beyond Ijebuland.
“The brand continues to support iconic events such as the Osun-Osogbo Festival, a spiritual and cultural cornerstone in yoruba tradition that attracts thousands of visitors globally.
“From Ijebu-Ode to Osogbo, Orijin remains committed to celebrating the soul of our communities. Our support for festivals like Ojude Oba and the Osun-Osogbo festival reflects our belief that heritage is not static, it’s vibrant, evolving, and worthy of being celebra
ted boldly,” Onwudiwe stated.
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