A fashion entrepreneur, Eghosa Agbonifo has attributed the success of his business to focus and consistency. Agbonifo is an MSC holder in Luxury & Fashion Management from the prestigious Paris school of business.
Agbonifo who shared his experience in the fashion industry said fashion is all about evolution, adding that the adage, “one size does not fit all” holds for fashion and business.
Going back memory lane, he said; “I started my fashion journey by selling used clothes popularly called “Okrika” as a young entrepreneur while going through tough times, but today I am into high-earned luxury brands.”
According to him, “Being a young entrepreneur is far from easy. There are some things you will learn only after starting your own business.
“The first thing is the value of consistency. Sure, you can be busy today, have new ideas tomorrow and be laying out plans for a new business next week. Just as it may appear, your focus changes every day, which can be good.
“But as an entrepreneur, you need to find that one thing that keeps you consistent long-term no matter what else may come up in your business or personal life.
While advising entrepreneurs, he said, “I am sharing this to encourage any entrepreneur struggling with business to know that, some things will take time. Just like musicians, those that have remained consistent in the past 10 years and above always find it easy to fly because of the power of consistency.
“No matter how I analyse the consistency of my fashion brand, it is consistently a symbol of what I am the best at. The brand has helped me build a business online. It has given me access to brands and individuals I never had before. And while I may have not been directly involved with every single interaction, my brand has played an active role in a ton of people’s lives. In that sense, there is nothing more real than that.”
