Through its global social-mission initiative NIVEA Connect, Beiersdorf has partnered with SOS Children’s Villages, providing over N96 million to combat the growing challenge of social isolation and loneliness, especially among vulnerable children and young people.
During the fund’s official presentation in Lagos, Dele Adeyole, the country manager of Beiersdorf Nigeria, said the fund will help strengthen programmes that foster human connection and improve the well-being of children living in the organisation’s care.
He says the initiative highlights efforts to build supportive communities and promote emotional health for neglected and orphaned children across Nigeria.
He reaffirmed the brand’s longstanding heritage of care and its dedication to addressing social issues that affect emotional and mental well-being.
“As we celebrate the trust and care embedded in our brand DNA. This partnership is part of our global social mission, which runs in more than 60 countries worldwide. It’s essential for us that we’re here to fight social isolation and loneliness, a silent epidemic in our world today.
“The collaboration highlights Beiersdorf’s belief that care extends beyond skin care, including emotional bonds and community support. Choosing SOS Children’s Villages as a partner reflects its strong commitment to creating safe, stable, and nurturing environments for children, which closely aligns with Nivea’s mission to promote inclusion and belonging.’’
“Following the COVID-19 pandemic, a growing number of children and young adults have struggled with loneliness, depression, and difficulty forming meaningful human connections. Many of these conditions often go undetected, resulting in emotional distress and, in severe cases, avoidable health complications.”
Lending her voice, Marketing Director, Beiersdorf Central, East and West Africa (CEWA), Fiyin Toyo, emphasised that the partnership with SOS Children’s Villages is designed to be long-term, grounded in shared values of trust, care, and togetherness, and aimed at reaching more individuals whose lives will be positively transformed through sustained psycho-social support.
Expressing optimism about the collaboration, Nandi Dakum, Programme Management Advisor (Technical) at SOS Children’s Villages, said the partnership would deepen the organisation’s impact across Nigeria.
