Clarity, Consistency Drive Sustainable Business Growth, Says Entrepreneur

Founder of Regalia Pop-Up Events, Rakeebah Sali Bello, has urged start-up businesses in Nigeria to prioritise clarity of purpose and consistency as critical drivers of sustainable growth.

Bello, who leads the fast-rising lifestyle and retail platform, gave the advice at a recent forum in Abuja, where she stressed the importance of clearly defining vision and target audience from the outset while maintaining a strong focus on quality delivery.

She encouraged entrepreneurs to be patient with growth, invest in continuous learning and embrace modest beginnings in pursuit of long-term goals. According to her, building strong relationships, seeking mentorship and remaining adaptable are essential to navigating the challenges faced by young businesses.

Speaking on the vision behind Regalia Pop-Up Events, Bello said the platform was created to bridge the gap between small businesses and their target markets by providing credibility, structure and opportunity. She said Regalia prioritises quality, professionalism and community building.

She said the most recent edition of the event, held on November 15 and 16, 2025, at the Velodrome, National Stadium, Abuja, attracted entrepreneurs, lifestyle influencers, creatives and industry stakeholders. Notable attendees included Senator Shehu Sani, alongside fashion designers, media personalities and community leaders.

According to Bello, the event featured a carefully curated mix of vendors, entertainment and interactive experiences, setting it apart from conventional pop-up markets. Vendors are selected based on creativity, professionalism, product quality and customer engagement to ensure a premium experience.

She disclosed that participants have reported tangible business outcomes from the platform, including increased sales and brand visibility, adding that one vendor secured contract opportunities valued at over N100 million through connections made at the event.

The brand recently received further recognition through the donation of a vehicle by one of its sponsors, BUJETI, in acknowledgement of its impact on small business development.

Bello, who also serves as a chief physiotherapist, said discipline, effective time management and a strong support system have enabled her to balance clinical practice with entrepreneurship. She added that Regalia Pop-Up Events plans to expand into multiple cities and countries while strengthening its online presence and entrepreneurship support programmes..