Firm Harps On Inclusive Leadership At Int’l Women’s Day

In commemoration of this year’s International Women’s Day, Promasidor Nigeria has joined the global community in celebrating the resilience, achievements and transformative contributions of women under this year’s theme, “Give to Gain.”

Promasidor said, “Give to Gain” is not just a theme but a philosophy that shapes how the company leads, grows and creates impact.

It said the theme reflects a deep-rooted commitment to empowering women across its entire value chain from female professionals driving innovation within its corporate structure to women distributors, retailers and community partners strengthening its nationwide presence.

Speaking on the significance of the day, the chief executive officer, François Gillet, emphasised the transformative power of inclusion.

“Women are not just participants in development; they are drivers of transformation. At Promasidor, we believe sustainable growth is built on shared opportunity. Through access, mentorship, leadership pathways, and support, we build stronger institutions, resilient communities, and a more prosperous nation.

‘Give to Gain’ is not just a message for today, it is a call to action for the future,” Gillet said.

He further reiterated that empowering women is both a moral responsibility and a strategic imperative that fuels innovation, operational excellence, and long-term economic progress.

Beyond its corporate structure, Promasidor said it recognises that women remain at the very heart of its value chain as mothers, caregivers, professionals, entrepreneurs, and decision-makers who choose its products for their families and businesses. Their trust fuels the company’s purpose. Their loyalty strengthens its impact.

As a trusted household name in Nigeria’s food and beverage industry, Promasidor Nigeria added that it has continued to leverage the influence of its brands including Cowbell, Loya, Miksi, Top tea, Onga, Twisco, and Kremela.

The company stressed that it remains intentional in its commitment to promoting gender-inclusive leadership and talent development, supporting female entrepreneurs within its distribution network, advancing policies that encourage work-life balance and productivity, and investing in community initiatives that uplift women and girls.