Attract Investments, Rebrand Nigeria Abroad, Tinubu Tells New Envoys

President Bola Tinubu has charged Nigeria’s newly appointed ambassadors and high commissioners to aggressively pursue foreign investments, strengthen strategic partnerships and reposition the country’s global image in line with evolving diplomatic realities.

Speaking on Monday at the opening of an induction course for the envoys at the Ministry of Foreign Affairs in Abuja, the President said their appointments reflected the administration’s confidence in their capacity to advance Nigeria’s interests on the international stage.

Speaking through the Secretary to the Government of the Federation (SGF), Senator George Akume, the President emphasised that the global system was undergoing rapid transformation driven by shifting geopolitical dynamics, economic uncertainties, technological disruptions, climate challenges, and emerging security threats.

In a statement by the media aide of the SGF, Yomi Odunuga, Tinubu noted that these developments have made the role of diplomats more critical than ever. “The international system is evolving rapidly. We must be prepared to meet these challenges by focusing on how best to protect and promote Nigeria’s national interest,” he said.

He urged the envoys to adopt a modern, results-oriented approach to diplomacy, combining traditional methods with digital engagement, public diplomacy and strategic communication.

He underscored the importance of telling Nigeria’s story in a compelling and credible manner while projecting the achievements of his administration’s Renewed Hope Agenda.

He also called on them to be proactive and innovative in fostering partnerships, promoting trade and attracting foreign direct investment and technology to Nigeria.

According to him, safeguarding the welfare of Nigerians in the diaspora must remain a top priority.

In a significant policy shift, the President announced a reordering of Nigeria’s foreign policy framework, known as the 4D Doctrine. Originally anchored on Democracy, Development, Demography, and Diaspora.

He said the priorities have now been rearranged to Demography, Development, Diaspora, and Democracy.

He explained that the adjustment places Nigerians at the centre of foreign policy and aims to ensure that international engagements deliver tangible benefits to citizens.

“This re-ordering has put the Nigerian people at the centre of our foreign policy agenda and is aimed at harnessing outcomes for their maximum benefit,” he said.

The President further stressed the need for professionalism, integrity and patriotism in the conduct of diplomatic duties, reminding the envoys that they serve not only as government representatives but also as custodians of Nigeria’s image abroad.

He emphasised the importance of accountability, urging missions to be result-driven, prudent in resource management and guided by clear, measurable goals that contribute to economic growth and national development.

Tinubu also encouraged participants to fully engage in the induction programme, noting that it was designed to equip them with the knowledge and skills required for effective diplomatic service in a rapidly changing world.

He applauded the National Assembly for the swift confirmation of the nominees and urged the envoys to justify the confidence reposed in them.

“You have a special responsibility in helping to reposition Nigeria in global affairs. The world is watching,” the President said.