The Public Relations sector in Nigeria has evolved over the years. However, some PR professionals have adapted to the new digital revolution in Nigeria and are setting the pace in digital public relations which offers wider reach, especially with increasing global Internet penetration.
In todays fast-paced world, there is the need to be innovative; think of new and modern solutions quickly.
Benedict Aguele is one of such trailblazers who is redefining Digital Public Relations in Nigeria.
Aguele is a digital public relations guru, who consults with brands and agencies on how to develop their digital media reputability, influence, brand awareness, and content.
He is the founder of BOAPR, a digital public relations company that helps companies and organizations deepen their brand engagement and transform how they connect with their target audience.
With just two years in existence, BOAPR has helped brands create a thriving online presence through its innovative digital PR campaigns. With such an impressive portfolio of clients, BOAPR is undoubtedly one of the fastest-growing agencies in Nigeria.
The Edo-born IT expert has been hailed for his innovative and futuristic thinking in an industry that is highly competitive. This, he has been able to achieve through a combination of hard work, diligence, perseverance and staunch determination.
It is little wonder why in a few years, BOAPR has built a reputation for creating winning strategies that propel businesses and brands to the next level.
In 2021 BAOPR was nominated for the West African Innovation Award in the “Most Customer Focused Media and Digital Media PR Agency of the Year” category.
The West Africa Innovation Awards is designed, according to the organizers, “to promote excellence, creativity, and innovation among brands and brand professionals” and has been received by several premium brands in West Africa over the years.
In December of that same year, BOAPR was amongst distinguished Nigerians awarded by a London-based media group, TheNigerian News. the company was conferred with an award of Excellence as “Private Agency of the Year” at the NAF Conference Centre, Abuja.
The advent of digital media has helped strengthen the public relations industry by giving it a wider reach in terms of audience which makes the big brands in the marketplace depend on PR Agencies for publicity and brand awareness.
He said his dream is to make BOAPR which he founded in 2020 to provide incisive solution-driven services to a growing clientele.
While many industry professionals are grappling with the new reality brought about by media convergence, Aguele is already making BOAPR a leading strategic communications company with a specialization in media relations, social media, content creation, and crisis management.
Aguele and his firm BOAPR have definitely redefined digital public relations in Nigeria and are making an unprecedented impact on the digital community.
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