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Bridge To Tackle e-Commerce Challenges With Wema Bank’s Startup Support

by OLAMIDE OJUOKAIYE
5 months ago
in Business
Wema Bank
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Bridge, an innovative and multi-layered escrow payment platform that is poised to transform the landscape of social media e-commerce, has proudly announced its selection as a prominent participant in Wema Bank’s esteemed Startup Accelerator Program.

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Hence, this remarkable chance positions Bridge to elevate its mission to transform online transactions in Nigeria’s dynamic and rapidly expanding digital market to new heights, setting the stage for a new era of seamless and efficient online commerce.

The Wema Bank Accelerator Programme represents a pivotal moment for Bridge, providing the startup with essential resources, expert mentorship, and financial backing to elevate its cutting-edge secure transaction platform.

The selection of Bridge emanated from a highly competitive pool of applicants, just as the firm hopes to take advantage of the programme’s holistic support system, including workshops, networking, and exposure to industry expertise.

Meanwhile, this will enable the company to maximize and expand its innovative solutions, tackling major issues faced in Nigeria’s rapidly growing e-commerce industry, such as payment security, transaction speed, and customer confidence.

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Bridge, through this partnership, was committed to making a lasting difference in the marketplace, fueling growth and spurring greater access for online consumers.

Speaking on the partnership, Co-founder of Bridge, Jerry Peters, remarked, “Being selected for Wema Bank’s Accelerator Programme is a validating milestone for our vision of establishing a trusted and secure transaction environment for online buyers and sellers”

He added, “This opportunity will allow us to speed up our growth and expand our
the mission of promoting secure social commerce to more Nigerians.”

The firm, through the Wema Bank Accelerator Programme, aims to significantly expand its customer base by actively targeting new demographics and regions, allowing more individuals and businesses to access its services.

Similarly, the program aims to continue to advance Bridge’s technology and infrastructure, including software and hardware enhancements, to deliver sound security and a superior user experience.

Speaking at the official announcement in Lagos, WEMA Bank’s Chief Transformation & Innovation Officer, Mr Babatunde Mumuni announced the return of the Accelerator Programme, emphasizing its role in empowering startups that emerged from the Hackaholics Programme.

“We are reigniting this initiative to provide these startups with the critical support they need to secure funding and drive meaningful collaborations,” he stated.

On his part, Head of Innovation & IDEAx Labs (WEMA Incubation & Accelerator Lab), Solomon Ayodele, highlighted the depth of the programme, revealing that a meticulously designed curriculum will equip startups with the knowledge and networks required for long-term success.

He said, “Over the course of five weeks, participants will engage with global facilitators and mentors across key industry verticals. The programme will culminate in a high-impact Demo Day, where we will bring together key ecosystem players to showcase the groundbreaking innovations of these startups”
Consequently, the accelerator program aligns with the Bridge initiative, which is aimed at establishing strategic collaborations with other organizations, financial institutions, and technology firms.

The collaborations will leverage complementing capabilities to create innovative solutions and promote mutual growth and also, enable Bridge to utilize data-driven market research and outreach strategies, enabling it to discover new opportunities and effectively reach potential customers in various
industries.

With a commitment to become a pioneering escrow payment and transaction platform designed to provide secure, efficient, and
reliable transaction solutions for the social media e-commerce market.

Bridge’s vision is to become the most trusted payment solution platform for social media-affiliated transactions, Bridge is committed to transforming online commerce in Nigeria.


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