ADVERTISEMENT
  • Hausa Edition
  • Podcast
  • Conferences
  • LeVogue Magazine
  • Business News
  • Print Advert Rates
  • Online Advert Rates
  • Contact Us
Monday, September 15, 2025
Leadership Newspapers
Read in Hausa
  • Home
  • News
  • Politics
  • Business
  • Sport
    • All
    • Athletics
    • Basketball
    • Boxing
    • Esports
    • Football
    • Olympics
    • Paralympics
    • Tennis

    EPL: Salah Scores Late Penalty To Help Liverpool Overcome Stubborn 10-men Burnley

    Kanyinsola Ajayi Finishes 6th In Men’s 100m Finals At World Athletics Championships

    2025 WAC: Officials Forced Me To Compete With Injury At 2025 World Championships — Ogazi

    2025 WAC:Jefferson-Wooden, Seville Win World 100m Titles

  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
    • All
    • Athletics
    • Basketball
    • Boxing
    • Esports
    • Football
    • Olympics
    • Paralympics
    • Tennis

    EPL: Salah Scores Late Penalty To Help Liverpool Overcome Stubborn 10-men Burnley

    Kanyinsola Ajayi Finishes 6th In Men’s 100m Finals At World Athletics Championships

    2025 WAC: Officials Forced Me To Compete With Injury At 2025 World Championships — Ogazi

    2025 WAC:Jefferson-Wooden, Seville Win World 100m Titles

  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
Leadership Newspapers
No Result
View All Result

‘Business Unit Economics Critical For Brands To Attract Global Attention’

by Kingsley Okoh
1 year ago
in Business
Economics
Share on WhatsAppShare on FacebookShare on XTelegram

For investment and businesses to attract global attention, there is the need to focus on Business Unit Economics, says Interswitch.
This, it added, would gear up efforts for entrepreneurs, business leaders, private sector players to tap into the county’s vibrant business landscape.

Advertisement

Speaking on the theme ‘Doing Business in Nigeria: The Opportunities, Challenges and Realities’, Interswitch Group founder and chief executive officer(CEO), Mitchell Elegbe delved through the dynamic trajectory of Interswitch’s business operations, starting from 2002 when key infrastructural elements such as power and telecoms were at a nascent stage.

He acknowledged that Nigeria is probably not one of the easiest markets in the world to do business, however, he stressed that, compelling business opportunities exist only where there are challenges, pointing out that, regardless of the challenges and constraints in the local operating environment, some particular industries and sectors have consistently bucked the trend and shown great promise.

In his view, the performance of these outliers is attributable to factors such as the ability to adapt and innovate within the local market hinged on pragmatism and nimbleness, understanding of consumer behaviour and agile responses to changing business landscapes.

According to Elegbe, who set things in context through the lens of fintech businesses, “there are significant differences between the typical Silicon Valley business model and what is necessary for sustainable success in a market like Nigeria, particularly in the current global investment climes.”

Related News

‘Shea Nut Export Ban Hurts Farmers’ Livelihoods, Investor Confidence’

2 hours ago

FCT Residents Lament Soaring Fish Prices

2 hours ago

To him, operating in the Tropical Savanna that Nigeria is, warrants the business to ensure products/services are designed to meet people at their points of need, whilst essentially ensuring proof of concept, focus on unit economics and scaling to achieve volumes in spite of thin margins, with a view to driving profitability as an early priority.

He emphasised that Unit economics are instrumental in evaluating the economic sustainability and profitability of the business model, providing insights into whether the business is generating sufficient value to justify the associated costs.

Other keynotes were delivered by Wole Adeniyi, The Chief Executive Officer, Stanbic IBTC Bank, who was represented by Olu Delano, Executive Director for Personal and Private Banking as well as Binta Max-Gbinije, Chief Executive, BMG Seven Limited, each bringing unique perspectives and expertise to the discussions.

The conference agenda was thoughtfully curated to address key themes and topics relevant to doing business in Nigeria, with sessions covering market entry strategies, regulatory compliance, risk management, investment incentives, innovation, and sustainability, among other salient themes.

Beyond the informative sessions and workshops, the Doing Business in Nigeria Conference 2024 provided platforms for networking and collaboration, including a business pitch session targeted at emerging entrepreneurs.

Join Our WhatsApp Channel

Tags: Mitchell Elegbe
SendShare10173Tweet6358Share

Other News Updates

Business

‘Shea Nut Export Ban Hurts Farmers’ Livelihoods, Investor Confidence’

2025/09/15
Business

FCT Residents Lament Soaring Fish Prices

2025/09/15
Business

Mouka Advocates Students’ Education On Quality Sleep For Better Performance

2025/09/15
Business

Federal Government Takes IMO Council Campaign To New York, Courts UN Envoys

2025/09/15
Business

Upstream Regulator Oversees Conversion Of Prospecting To Mining Licence 66

2025/09/14
Business

Depot Owners Accuse Dangote Of Selling Products Cheaper To International Markets

2025/09/14
Leadership Conference advertisement

LATEST

YETFund Intervention Impacts Over 80,000 Yobe Students, N1.5bn Fund Untouched

Operation Enduring Peace On The Plateau

Monetary Policy Committee Members Project Naira At N1,400/$ By Year End

‘Shea Nut Export Ban Hurts Farmers’ Livelihoods, Investor Confidence’

FCT Residents Lament Soaring Fish Prices

Mouka Advocates Students’ Education On Quality Sleep For Better Performance

Federal Government Takes IMO Council Campaign To New York, Courts UN Envoys

College Of Education Lauds Bauchi Governor For Dual Mandate Approval

Shettima Emerges North West Consensus Candidate For Youth Council President

Yaroe Releases Fertiliser To Constituents

© 2025 Leadership Media Group - All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us

© 2025 Leadership Media Group - All Rights Reserved.