Coalition Demands Sugar Tax Hike, Accuses Industry Of Preying On Children

As Nigerians gear up for festive celebrations, health advocates are urging the federal government to crack down on sugary drinks, accusing the industry of exploiting children and prioritizing profit over public health.

The National Sugar-Sweetened Beverages Tax Coalition, at a press briefing in Abuja on Thursday, slammed the “grim reality” of SSBs, highlighting their role in fueling diabetes, obesity, and heart disease.

Akinbode Oluwafemi, Executive Director of Corporate Accountability and Public Participation Africa (CAPPA), lambasted the industry’s tactics, stating, “For years, the sugar-sweetened beverages industry has painted a picture of sugary drinks as innocent pleasures. But behind the vibrant colours and catchy jingles lies a grim reality.”

He stressed the alarming statistics: one in 10 Nigerians now grapple with diabetes, stressing that “the health of the people has been taken for granted for too long.”

Oluwafemi pointed out the predatory marketing tactics targeting children, shaping unhealthy habits at a crucial development stage. “This predatory marketing exploits the vulnerability of young minds, shaping preferences that echo for years.”

He condemned the industry’s attempts to suppress awareness about the health risks, lamenting that “some governmental and non-governmental agencies actively advocate reasons why the tax should not be increased, citing job loss and stalling industrial growth.”

He further criticised their greenwashing efforts, including shoreline cleanups and borehole donations, calling them “a way of promoting their unhealthy products.”

Oluwafemi urged Nigerians and the government to prioritize public health, advocating for an immediate review of the current N10 per litre tax on sugary drinks.

He said, “SSB tax is a public health intervention, a nudge towards healthier choices, a disincentive to the excessive consumption of sugar.

“Studies have shown that a 10% SSB tax can lead to a significant decrease in consumption, particularly among low-income communities disproportionately affected by sugary drinks.

“The economic burden of treating chronic diseases far outweighs the tax revenue.

“It is important to ensure our celebrations are not poisoned by corporate exploitation.

“Let’s reject the bitter aftertaste of corporate greed and choose a sweet victory for public health.”

The Coalition’s call for action echoes concerns across the globe, as sugary drinks contribute to a growing obesity and diabetes epidemic. With its festive plea, the Coalition hopes to push the Nigerian government to prioritize public health over corporate interests.