Coca-Cola is set to amplify the festive season with the most anticipated concerts in December that will captivate audiences.
The company, in a statement sent to LEADERSHIP, said that the strategic move will resonate with the next-gen of Coke aficionados, adding that Coca-Cola has extended its sponsorship to the most trendsetting events in Nigeria, with music being the key point of interest.
The Coke Studio, which is renowned for pioneering innovation and collaboration in music, has left an irrefutable impact on the music scene over time. Now, Coca-Cola escalates the festive spirit with its impressive sponsorship line-up, featuring none other than the eagerly awaited Flytime Rhythm Unplugged concert, which commenced on December 21.
This event pledges to deliver a stunning spectacle, promising an unrivalled musical experience that will infuse the festive season with a thrilling blend of music and celebration.
The concert series further impresses with internationally acclaimed artistes like Kizz Daniel, Davido and Asake, headlining the Flytime lineup on the December 23 and 24, and Christmas Day, respectively.
The festivities extend beyond this, with Palmwine Festival on December 23 and the distinguished Nativeland concert on the 22, allowing party-goers to immerse in Coca-Cola’s vibrant celebration. Also, “Even in the Day,” on the 23rd, promises daytime cheer, while Asake rings in the New Year on 1st January 2024, all proudly sponsored by Coca-Cola.
“We are ecstatic to participate in this musical spectacle that encapsulates the December holiday spirit. Music is a potent unifier, and through initiatives like Coke Studio and our series of sponsorships, we aim to facilitate joyous, unified moments especially during the festive season”, said Yusuf Murtala, Marketing Director, Coca-Cola Nigeria.
As the year concludes, Coca-Cola extends a warm invitation to music lovers and party enthusiasts to indulge in an unforgettable December. With a line-up promising an exceptional showcase, the concerts are destined to craft the soundtrack of a memorable festive season.
