Creative Industry: Stakeholders Tasked To Put Nigeria On Global Stage With AI

Stakeholders in the creative industry such as startup owners have been urged to adopt Artificial Intelligence (AI) solutions to address challenges in the sector, especially the music industry in order to put Nigeria at the global map of the development within the industry.

This was made known at the weekend during the AI and Music Hackathon 2025 pitch day, hosted by Blue Sapphire Hub in partnership with ACET and Federal Ministry of Arts and Culture in Abuja.

The event was organized for stakeholders to deploy AI in the generation of data to capture developments in the industry and ensure safety of intellectual properties and tracking of revenues in the sector.

It is reported that Nigerian musicians have not exploited the full potential in the sector as they are losing lots of revenue for lack of data to track their musical records being used outside the country by major record companies. The government is also reportedly losing revenues from the sector for the loss of intellectual properties to foreign companies.

The Founder of Blue Sapphire Hub (BSH), Mrs Maryam Lawan said responses from the government to the issue have been encouraging as they have received support from government institutions.

Mrs. Lawan said, “Some of the solutions we see today are designed with the hope of being adopted by the Nigerian government to drive evidence-based policy-making in the music industry.

While she regretted that the music industry lacks accurate data for revenue generation, Mrs Lawan said “The industry often brings out cumbersome data. And of course, there are a lot of leakages in the sector”.

She said “The contributors of this industry are not really getting the best out of it. And with AI, it would help them to actually be able to utilise the data.

“For the government, it helps them to also understand the policies they need to make in order to ensure that they get tax out of the industry and the right tax at the right amount that would help the ecosystem as well.”

Mrs Lawan said further that data generated by the solutions at the hackathon will be of great importance to the industry and the nation’s economy.

She said: “The government has come in, like from the Ministry of Creative Economy, they have supported and endorsed the project. The Agency for National Arts and Culture has endorsed the project.

“They have seen the value of this project because it will also help them in getting the right data to provide the right decision that they will take for the industry.”

Speaking at the Hackathon, Quadri Olabisi of Team Sasa eniyan said, “We discovered that the Nigerian government does not have central data for the creative industry. So we decided to create a solution around that in order for them to make policies.

“In order for us to achieve that, we needed to bring creators, artists, musicians, producers and all on a platform. These solutions will help track movements of intellectual properties and the benefits. “