Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn’t happen overnight. However, with a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.
Share Your Company’s Story, Mission, And Vision
Stories are memorable and relatable. They give customers a reason to believe in your company. Humanize your brand with messaging that highlights your mission, vision, and story. Help customers understand your why for the business. Be sure to incorporate your customers into your story and give them a starring role: Take the opportunity to relate, listen to their goals and frustrations, and ultimately form a shared vision.
Personalize Interactions
You want customers to feel like they matter and aren’t just one of many. The key to a successful personalized experience is listening, and providing customers with the unique touches that connect with them. Use data and customer surveys to gain buyer insights and tailor customer interactions to their liking, focusing on preferred cadence, format, and how they’re best served. From custom communications to curated online and virtual events, create personalized customer experiences that let consumers know that you are in tune with their needs and interests.
Offer Lots Of Helpful Content
Distribute content across channels to reach all corners of your customer base. Create videos, blogs, and social posts that share proven tips and practical techniques that your customers will find helpful.
Provide Free Benefits To Users
Reward users for being loyal customers by giving away something for free: not ink pens or water bottles, but things that your customers actually need. Free benefits are also a way to attract new customers. If your customers are new business owners, a free webinar on planning and resource management might pique their interest.
Take A Social Approach
Sites like Twitter, Facebook, and Instagram have become platforms for people looking to express their concerns with a business or share their praise. Either way, these tools give you direct access to your customer’s raw thoughts and feelings. Respond to comments, repost user content, show support for a cause, and provide helpful resources to nurture an even deeper relationship with customers.
Written by Cari Murray
Culled from: www.ourreach.com
