Don Pushes For Leveraging Technology, Core Competencies To Grow Businesses

Senior Lecturer at the Ave Maria University, Piyanko, Nigeria, Dr Christopher Egu Beetseh, has stressed the need for business owners to harness technology and leverage their core competencies and intellectual capacities to advance their businesses to greater heights.

The don made this assertion at the public presentation of his book, titled: “Strategic Business Growth: Leveraging Technology, Core Competence and Intellectual Capacity for Small and Medium Enterprises” in Abuja over the weekend.

Beetseh observed that businesses, especially small ones, were failing not because of a lack of ideas but because of a lack of strategy, a problem the book sought to address.

The business administration expert proposed that businesses need to grow deliberately and their owners must be strategic, harnessing technology and core competencies to pull through.

“Business owners just sit back and allow their businesses to grow organically. So this book is about growth and the strategies that drive it. Businesses, especially small businesses, are failing not because of a lack of ideas. Most of them are failing because of a lack of strategy.

“So this is a sensitisation, it is a wake-up call to all business people to look inwards and see how they can harness technology, leverage on their core competencies or strengths and also their intellectual capacity to be able to advance their businesses to the next level,” he stated.

In his remarks, the chairman, ARlBY Group of Companies, Innocent Udoh, who chaired the occasion, called for increased scholarly and practical steps to grow small and medium enterprises, hence they carry the real weight of economic development in the society.

Represented by Iniodu Kierian, Udoh said the author’s practical framework aligns perfectly with ARlBY’s belief that businesses must be both profitable and purposeful, creating value beyond temporary results.

“Dr Beetseh has done more than write a book; he has handed SMEs a strategic meal on how to grow intentionally. That is scholarship with impact,” he noted.

For his part, the Vice Chancellor, Ave Maria University, Prof. Ignatius Onimawo, said the book would

serve as a guideline for small businesses and those who want their investments to grow, urging the ‘grow and town’ approach to the nation’s socioeconomic development.

“The book is supposed to serve as a guideline for those who are in small businesses, those who want their businesses to grow, and those who have issues with the growth of their businesses can consult the book, and from that point, the business can take a U-turn in the area of progress,” Onimawo added.

Also speaking, the Speaker of the Benue State House of Assembly, Hon. Alfred Emberga, reiterated the assembly’s commitment to passing business-friendly laws for the state’s economic development, in line with the arguments advanced in the book.